10 principles for designing your business card
Estimated reading time: 4 minutes
Prepare your design carefully, and your business card will make you look expert, construct trust and set your company apart from others in your field.
When participating in conferences, fairs or networking events, exchanging business cards at the end of a conversation is vital for following up afterward.
So how do you guarantee that your card represents you and your business in the very best possible way? When you begin designing, the key lies in having actually everything prepared in advance and all set to bring your idea to life.
How to make an excellent business card
Remember, impressions count
Your organization card says a lot about you and your company. If your design of working is simple and formal, your service card should show those qualities.
Select the most suitable shapes and size for your needs
Before you sit down to develop your business card, it’s essential to understand what size and orientation your card will take. Vertical cards are less typical and can be utilized to differentiate you from your competitors. If standing out is your goal, then you might likewise want to consider a specialty plastic organization card or Triple Colour Layer extra thick card with an eye-catching layer in between the front and reverse sides.
Select a style that fits you
Select colours and style aspects that are related to your business location to make your card simple to identify and agent of the product and services you provide. If you offer luxury items like jewellery or evening dress, you may represent this with a foil detail. Or if you specialise in a style of stone masonry or carpentry, you might consist of a photo of your work to display your area of knowledge. The choice of surface and paper stock can let your clients know whether your company is the most affordable solution around– or that you offer upscale services. Your option of paper stock can likewise recommend whether you’re a fresh and enjoyable new venture or a reputable service that’s been around for years.
Be consistent with your site and other marketing products
In this manner, it will be much easier for your consumers to remember and recognise you. If you do not have a site or other marketing materials, however your company has an established logo or is well known for something in particular (be it your indication, the structure, the uniforms of your staff etc.), attempt to incorporate that into your business card design.
Add a special touch
Whether you consist of embossing, raised print, foil accent surfaces or select a catchy card shape, your customers will notice the difference and your card will stick out.
Give your business card extra uses
Utilize the reverse side on your card for visit reminders, loyalty stamps or perhaps a convenient calendar. Believe creatively, do not just utilize a standard calendar design template, attempt to mark important dates for your clients, depending upon what your business is providing them.
For a landscaping company, it might be useful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their business offers a cheaper rate or free samples. If you run a food-related company, compose short dishes on the back of your card; or use your card as a tag if you offer art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply the length of time your card will remain in a location where your customer can see it. We’ve seen magnetic cards work very well for businesses providing recurring services like plumbing, home painting, gardening, pet sitting, hairdressing, vehicle services and so on. Individuals put them on the fridge to refer back to regularly.
Guarantee your contact information are easy to follow
The method your information is laid out is a crucial factor to consider. If in doubt about how to arrange your contact details, the timeless plan of text fields follows this order:
- Business name
- Name and surname
- Job title
- Contact info (e-mail, phone number, social networks handles etc.).
Make sure your contact details are appropriate.
Proofread. Proofread. Proofread. Clear contact details, correct spelling and selecting a readable font style in a readable size are all things that need to be triple checked. Apart from your name and task title, ensure to discuss your service, phone number, website, email address and social media deals with if appropriate to your marketing activities. Make it easy for your clients to contact you the method they feel most comfy.
If in doubt, speak to a designer.
If you’re fortunate adequate to know somebody who has experience creating graphics for print, a fast 30-minute chat might help guarantee everything is ready to be contributed to your design. They will have the ability to ensure that the design components like your logo will appear crisp and clear on your physical card. It is essential to make sure that your images are the right resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your contact number is tough to read. But don’t stress if you don’t know anybody with these skills, our style experts are just a telephone call away. They can assist you with inquiries, edits and even recreate your whole design if needed.
Prior to you sit down to design your organization card, it’s essential to know what size and orientation your card will take. If standing out is your goal, then you may likewise want to think about a specialized plastic business card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides. Select colours and style components that are associated with your organization area to make your card easy to identify and agent of the services or items you offer. We’ve seen magnetic cards work very well for services providing repeating services like pipes, house painting, gardening, animal sitting, hairdressing, cars and truck services etc. The last thing you desire is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is hard to read.
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