10 golden rules for creating your business card
Projected reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look professional, build trust and set your business apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is essential for following up afterward.
How do you make sure that your card represents you and your service in the finest possible way? The crucial depend on having actually everything prepared ahead of time and prepared to bring your idea to life when you begin developing.
How to make a terrific business card
Remember, first impressions count
Your organization card says a lot about you and your company. If your style of working is simple and official, your organization card need to reflect those qualities.
Select the most suitable size and shape for your requirements
Before you sit down to create your organization card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less typical and can be used to distinguish you from your competitors. If standing out is your objective, then you may likewise want to think about a specialty plastic organization card or Triple Colour Layer extra thick card with a captivating layer between the front and reverse sides.
Select a design that fits you
Select colours and style elements that are associated with your company location to make your card easy to recognise and representative of the products or services you supply. Your option of paper stock can also recommend whether you’re a fresh and fun new endeavor or a reputable business that’s been around for years.
Follow your website and other advertising products
By doing this, it will be easier for your clients to bear in mind and acknowledge you. If you don’t have a website or other marketing products, but your company has an established logo or is popular for something in particular (be it your indication, the structure, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Include a special touch
Whether you include embossing, raised print, foil accent surfaces or pick a memorable card shape, your consumers will discover the difference and your card will stand apart.
Give your business card additional uses
Use the reverse side on your card for appointment pointers, loyalty stamps or even an useful calendar. Believe artistically, don’t simply utilize a standard calendar design template, try to mark crucial dates for your customers, depending on what your service is offering them.
For a landscaping business, it might be beneficial to mark the very best moments of the year to cut or fertilise plants on your calendar– while a beauty consultant might mark the days when their service uses a cheaper rate or free samples. If you run a food-related service, compose short recipes on the back of your card; or utilize your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate how long your card will be in a location where your consumer can see it. We’ve seen magnetic cards work very well for companies using repeating services like pipes, home painting, gardening, animal sitting, hairdressing, car services and so on. Individuals put them on the fridge to refer back to on a regular basis.
Guarantee your contact information are easy to follow
The method your info is laid out is an important factor to consider. If in doubt about how to organise your contact details, the timeless plan of text fields follows this order:
- Company name
- Given name and surname
- Task title
- Contact details (email, contact number, social networks handles etc.).
Ensure your contact information are correct.
Proofread. Proofread. Proofread. Clear contact information, correct spelling and picking an understandable font style in a legible size are all things that need to be triple checked. Apart from your name and job title, ensure to discuss your service, phone number, website, email address and social networks manages if appropriate to your marketing activities. Make it easy for your consumers to call you the way they feel most comfortable.
If in doubt, talk to a designer.
A quick 30-minute chat could help ensure everything is prepared to be included to your style if you’re lucky enough to know someone who has experience producing graphics for print. They will be able to make certain that the design components like your logo design will appear crisp and clear on your physical card. It is essential to make sure that your images are the best resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your telephone number is hard to read. But do not worry if you do not know anyone with these skills, our design specialists are simply a call away. They can help you with questions, edits and even recreate your entire style if needed.
Prior to you sit down to design your business card, it’s essential to know what size and orientation your card will take. If standing out is your objective, then you might also want to consider a specialty plastic business card or Triple Colour Layer extra thick card with an appealing layer between the front and reverse sides. Select colours and style aspects that are associated with your organization area to make your card easy to identify and representative of the services or products you provide. We have actually seen magnetic cards work extremely well for services providing repeating services like plumbing, home painting, gardening, family pet sitting, hairdressing, cars and truck services etc. The last thing you want is to open a fresh box of business cards to discover that the logo design you published appears pixelated or your phone number is tough to read.
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