10 principles for creating your business card
Projected reading time: 4 minutes
Prepare your design carefully, and your business card will make you look expert, build trust and set your company apart from others in your field.
When going to conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is crucial for following up later.
So how do you guarantee that your card represents you and your business in the very best possible way? The essential lies in having whatever prepared ahead of time and prepared to bring your concept to life when you begin designing.
How to make an excellent business card
Keep in mind, impressions count
Your business card states a lot about you and your company. If your design of working is uncomplicated and official, your business card need to reflect those qualities.
Pick the most proper shapes and size for your requirements
Prior to you take a seat to create your business card, it’s important to know what size and orientation your card will take. This not only influences the text size and amount of info you can include however also interacts things like whether you’re conventional or a strong non-conformist. Horizontal rectangle-shaped cards are the format most people recognize with. Vertical cards are less common and can be used to separate you from your competitors. If sticking out is your objective, then you might also wish to consider a specialty plastic business card or Triple Colour Layer additional thick card with a distinctive layer between the front and reverse sides. Choose where your company lies in between understated and bold.
Select a style that fits you
Select colours and style components that are associated with your company area to make your card simple to identify and representative of the products or services you provide. Your choice of paper stock can also suggest whether you’re a fresh and enjoyable new endeavor or a well-established service that’s been around for decades.
Be consistent with your site and other advertising materials
This way, it will be much easier for your customers to bear in mind and recognise you. If you don’t have a website or other marketing materials, however your business has an established logo design or is popular for something in particular (be it your indication, the building, the uniforms of your personnel etc.), try to integrate that into your business card style.
Add a special touch
Whether you include embossing, raised print, foil accent surfaces or choose an appealing card shape, your customers will observe the distinction and your card will stick out.
Provide your business card extra uses
Utilize the reverse side on your card for consultation pointers, commitment stamps or perhaps a convenient calendar. Believe artistically, do not just use a fundamental calendar design template, attempt to mark important dates for your clients, depending on what your organization is providing them.
For a landscaping company, it might be helpful to mark the best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their business uses a cheaper rate or complimentary samples. If you run a food-related organization, write short recipes on the back of your card; or utilize your card as a tag if you sell art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest the length of time your card will be in a location where your consumer can see it. We have actually seen magnetic cards work extremely well for businesses offering repeating services like pipes, house painting, gardening, pet sitting, hairdressing, vehicle services etc. People put them on the fridge to refer back to on a regular basis.
Ensure your contact details are simple to follow
The method your info is set out is an essential factor to consider. If in doubt about how to organise your contact details, the traditional plan of text fields follows this order:
- Company name
- Name and surname
- Job title
- Contact details (e-mail, contact number, social networks handles etc.).
Ensure your contact information are correct.
Proofread. Proofread. Proofread. Clear contact details, correct spelling and picking a legible font in a readable size are all things that require to be triple checked. Apart from your name and task title, ensure to discuss your organization, phone number, website, email address and social networks manages if appropriate to your marketing activities. Make it easy for your customers to call you the way they feel most comfy.
If in doubt, talk to a designer.
A fast 30-minute chat could help guarantee whatever is prepared to be added to your style if you’re lucky adequate to know someone who has experience producing graphics for print. They will have the ability to make certain that the design components like your logo will appear clear and crisp on your physical card. It is very important to make sure that your images are the right resolution and your text fields are an optimum size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo design you uploaded appears pixelated or your telephone number is difficult to read. But do not fret if you don’t know anybody with these abilities, our design professionals are just a telephone call away. They can assist you with questions, edits and even recreate your whole style if required.
Prior to you sit down to design your organization card, it’s crucial to understand what size and orientation your card will take. If standing out is your goal, then you may likewise desire to think about a specialized plastic organization card or Triple Colour Layer extra thick card with an eye-catching layer in between the front and reverse sides. Select colours and style components that are associated with your business location to make your card easy to identify and agent of the products or services you offer. We’ve seen magnetic cards work extremely well for services offering repeating services like plumbing, home painting, gardening, family pet sitting, hairdressing, car services etc. The last thing you desire is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is hard to read.
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