10 principles for designing your business card
Projected reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look professional, develop trust and set your business apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a discussion is essential for following up afterward.
How do you guarantee that your card represents you and your company in the best possible method? The crucial depend on having whatever prepared beforehand and ready to bring your idea to life when you start designing.
How to make a terrific business card
Keep in mind, impressions count
Your business card says a lot about you and your business. If your style of working is straightforward and formal, your business card need to show those qualities.
Select the most suitable size and shape for your requirements
Prior to you sit down to create your business card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less typical and can be utilized to differentiate you from your competitors. If standing out is your goal, then you might likewise desire to consider a specialty plastic organization card or Triple Colour Layer additional thick card with an attractive layer between the front and reverse sides.
Select a style that fits you
Select colours and design components that are related to your service area to make your card easy to acknowledge and agent of the products or services you provide. If you sell high-end items like jewellery or evening wear, you may represent this with a foil detail. Or if you specialise in a style of stone masonry or carpentry, you may consist of a picture of your work to display your location of knowledge. The option of surface and paper stock can let your customers understand whether your business is the most affordable service around– or that you use upscale services. Your option of paper stock can likewise suggest whether you’re a fresh and enjoyable new venture or a reputable company that’s been around for decades.
Be consistent with your website and other advertising products
In this manner, it will be much easier for your consumers to remember and acknowledge you. If you don’t have a website or other marketing materials, however your organization has a recognized logo design or is well known for something in particular (be it your sign, the building, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Include a special touch
Whether you consist of embossing, raised print, foil accent surfaces or select an appealing card shape, your clients will discover the distinction and your card will stand apart.
Offer your business card additional uses
Use the reverse side on your card for visit reminders, loyalty stamps and even a convenient calendar. Think creatively, do not just use a fundamental calendar template, try to mark essential dates for your consumers, depending on what your business is providing them.
For a landscaping company, it might be useful to mark the best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their company provides a more affordable rate or free samples. If you run a food-related service, write brief recipes on the back of your card; or use your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply the length of time your card will remain in a place where your consumer can see it. We have actually seen magnetic cards work extremely well for organizations providing recurring services like plumbing, house painting, gardening, animal sitting, hairdressing, cars and truck services and so on. Individuals put them on the fridge to refer back to on a regular basis.
Guarantee your contact information are easy to follow
The way your details is laid out is an essential factor to consider. If in doubt about how to arrange your contact information, the traditional arrangement of text fields follows this order:
- Business name
- First name and surname
- Task title
- Contact info (email, phone number, social media manages and so on).
Make sure your contact information are right.
Proofread. Proofread. Proofread. Clear contact information, right spelling and selecting a clear font in a readable size are all things that require to be triple examined. Apart from your name and task title, ensure to discuss your organization, telephone number, website, email address and social media handles if relevant to your marketing activities. Make it simple for your clients to contact you the method they feel most comfy.
If in doubt, speak to a designer.
If you’re fortunate adequate to understand someone who has experience creating graphics for print, a fast 30-minute chat could assist make sure whatever is ready to be contributed to your design. They will have the ability to ensure that the design components like your logo design will appear crisp and clear on your physical card. It is very important to ensure that your images are the ideal resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is hard to read. But don’t fret if you don’t understand anyone with these abilities, our style professionals are simply a telephone call away. They can assist you with inquiries, edits and even recreate your entire style if essential.
Prior to you sit down to create your organization card, it’s essential to know what size and orientation your card will take. If standing out is your goal, then you may likewise want to think about a specialized plastic service card or Triple Colour Layer extra thick card with an appealing layer between the front and reverse sides. Select colours and design components that are associated with your company area to make your card easy to acknowledge and representative of the services or items you supply. We’ve seen magnetic cards work really well for organizations using repeating services like pipes, home painting, gardening, family pet sitting, hairdressing, car services and so on. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is tough to check out.
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