10 golden rules for designing your business card
Projected reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, construct trust and set your company apart from others in your field.
When attending conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is crucial for following up afterward.
So how do you ensure that your card represents you and your company in the best possible method? The key lies in having whatever prepared beforehand and ready to bring your concept to life when you begin designing.
How to make a terrific business card
Keep in mind, first impressions count
Your business card states a lot about you and your company. Your design must communicate your values, differentiate your organization from the competition and encourage individuals to return in touch. If your design of working is simple and formal, your business card should show those qualities. Or, if your products or services are innovative and lively, try to capture those qualities by utilizing vibrant colours and a memorable tagline.
Pick the most suitable size and shape for your requirements
Prior to you sit down to develop your company card, it’s essential to understand what size and orientation your card will take. Vertical cards are less typical and can be used to distinguish you from your rivals. If standing out is your goal, then you might also desire to consider a specialized plastic organization card or Triple Colour Layer additional thick card with an attractive layer in between the front and reverse sides.
Pick a design that fits you
Select colours and design components that are connected with your service area to make your card simple to recognise and representative of the services or products you supply. If you offer high-end products like jewellery or evening wear, you may represent this with a foil detail. Or if you specialise in a style of stone masonry or woodworking, you might consist of a photo of your work to display your location of expertise. The choice of finish and paper stock can let your customers know whether your business is the most budget friendly service around– or that you use upscale services. Your choice of paper stock can also recommend whether you’re a fresh and fun brand-new venture or a well-established company that’s been around for decades.
Be consistent with your website and other marketing materials
By doing this, it will be easier for your customers to remember and acknowledge you. If you don’t have a website or other marketing materials, but your business has a recognized logo or is well known for something in particular (be it your indication, the structure, the uniforms of your personnel and so on), attempt to incorporate that into your business card design.
Add a special touch
Whether you consist of embossing, raised print, foil accent finishes or choose a memorable card shape, your customers will notice the distinction and your card will stand out.
Offer your business card extra uses
Utilize the reverse side on your card for appointment reminders, commitment stamps or perhaps a handy calendar. Think creatively, don’t simply utilize a fundamental calendar template, attempt to mark important dates for your customers, depending upon what your company is offering them.
For a landscaping company, it might be beneficial to mark the very best minutes of the year to trim or fertilise plants on your calendar– while a beauty therapist may mark the days when their service uses a less expensive rate or totally free samples. If you run a food-related organization, write brief recipes on the back of your card; or use your card as a tag if you offer art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest how long your card will remain in a location where your client can see it. We’ve seen magnetic cards work effectively for services using recurring services like plumbing, home painting, gardening, family pet sitting, hairdressing, vehicle services etc. People put them on the refrigerator to refer back to regularly.
Guarantee your contact details are easy to follow
The way your information is set out is a crucial factor to consider. If in doubt about how to organise your contact details, the classic arrangement of text fields follows this order:
- Company name
- Name and surname
- Task title
- Contact information (e-mail, phone number, social media handles etc.).
Ensure your contact details are right.
Clear contact information, appropriate spelling and picking an understandable typeface in a readable size are all things that need to be triple examined. Apart from your name and job title, make sure to mention your organization, telephone number, site, email address and social media manages if relevant to your marketing activities. Make it simple for your clients to call you the method they feel most comfortable.
If in doubt, talk to a designer.
If you’re fortunate adequate to know someone who has experience creating graphics for print, a fast 30-minute chat could assist make sure everything is ready to be added to your design. They will be able to make sure that the style components like your logo design will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is difficult to read.
Prior to you sit down to create your business card, it’s important to understand what size and orientation your card will take. If standing out is your goal, then you might likewise want to think about a specialized plastic business card or Triple Colour Layer additional thick card with an attractive layer between the front and reverse sides. Select colours and design elements that are associated with your service area to make your card easy to recognise and representative of the services or items you provide. We’ve seen magnetic cards work extremely well for businesses using repeating services like pipes, house painting, gardening, family pet sitting, hairdressing, automobile services etc. The last thing you want is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is hard to read.
Business cards are cards bearing service info about a company or individual. They are shared throughout formal introductions as a convenience and a memory aid. An organization card generally includes the provider’s name, business or business affiliation (generally with a logo) and contact details such as street addresses, phone number(s), telephone number, e-mail addresses and website. Before the introduction of electronic communication business cards might also include telex details. Now they might consist of social media addresses such as Facebook, LinkedIn and Twitter. Traditionally, lots of cards were basic black text on white stock, and the unique feel and look of cards printed from an etched plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in style, and today an expert organization card will frequently consist of one or more aspects of striking visual style.
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