10 golden rules for creating your business card
Estimated reading time: 4 minutes
Prepare your design carefully, and your business card will make you look expert, construct trust and set your business apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a discussion is essential for following up afterward.
So how do you guarantee that your card represents you and your business in the very best possible method? When you begin creating, the key lies in having everything prepared in advance and ready to bring your concept to life.
How to make a great business card
Remember, impressions count
Your company card says a lot about you and your business. If your design of working is official and straightforward, your organization card need to show those qualities.
Pick the most appropriate shapes and size for your requirements
Prior to you sit down to create your business card, it is essential to know what size and orientation your card will take. This not just influences the text size and amount of information you can consist of but likewise interacts things like whether you’re standard or a strong non-conformist. Horizontal rectangular cards are the format most people are familiar with. Vertical cards are less common and can be used to differentiate you from your rivals. If standing out is your objective, then you may also wish to think about a specialized plastic business card or Triple Colour Layer extra thick card with a captivating layer between the front and reverse sides. Choose where your company lies in between understated and strong.
Pick a design that fits you
Select colours and style components that are associated with your business location to make your card easy to acknowledge and representative of the services or items you offer. Your choice of paper stock can also recommend whether you’re a fresh and fun brand-new venture or a reputable business that’s been around for years.
Be consistent with your site and other advertising materials
By doing this, it will be easier for your consumers to bear in mind and recognise you. If you don’t have a website or other marketing materials, but your organization has an established logo or is well known for something in particular (be it your indication, the structure, the uniforms of your personnel and so on), attempt to integrate that into your business card design.
Add an unique touch
Whether you include embossing, raised print, foil accent surfaces or pick a memorable card shape, your clients will notice the difference and your card will stand apart.
Provide your business card additional uses
Utilize the reverse side on your card for visit reminders, loyalty stamps and even an useful calendar. Think creatively, don’t simply utilize a fundamental calendar template, attempt to mark crucial dates for your consumers, depending on what your organization is offering them.
For a landscaping business, it might be beneficial to mark the best moments of the year to trim or fertilise plants on your calendar– while a beauty therapist may mark the days when their company provides a cheaper rate or complimentary samples. If you run a food-related company, compose brief recipes on the back of your card; or use your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate how long your card will remain in a location where your customer can see it. We have actually seen magnetic cards work very well for services using recurring services like pipes, home painting, gardening, pet sitting, hairdressing, car services and so on. People put them on the refrigerator to refer back to on a regular basis.
Guarantee your contact details are simple to follow
The way your info is set out is an important factor to consider. If in doubt about how to organise your contact details, the traditional plan of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact info (e-mail, phone number, social networks deals with and so on).
Ensure your contact details are correct.
Proofread. Proofread. Proofread. Clear contact information, correct spelling and selecting a readable typeface in an understandable size are all things that need to be triple checked. Apart from your name and job title, ensure to discuss your organization, phone number, site, e-mail address and social networks handles if appropriate to your marketing activities. Make it easy for your consumers to contact you the method they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate enough to know someone who has experience producing graphics for print, a quick 30-minute chat might assist make sure everything is ready to be added to your style. They will be able to make sure that the style components like your logo will appear crisp and clear on your physical card. The last thing you want is to open a fresh box of business cards to find that the logo design you uploaded appears pixelated or your phone number is tough to read.
Before you sit down to create your business card, it’s crucial to know what size and orientation your card will take. If standing out is your objective, then you may likewise want to consider a specialty plastic organization card or Triple Colour Layer extra thick card with an attractive layer between the front and reverse sides. Select colours and style aspects that are associated with your company area to make your card easy to recognise and representative of the services or products you provide. We’ve seen magnetic cards work very well for services offering repeating services like pipes, home painting, gardening, pet sitting, hairdressing, cars and truck services etc. The last thing you want is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is tough to read.
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