10 golden rules for creating your business card
Projected reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look professional, construct trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is vital for following up afterward.
How do you ensure that your card represents you and your service in the finest possible way? When you start designing, the key lies in having actually everything prepared in advance and ready to bring your concept to life.
How to make a terrific business card
Keep in mind, impressions count
Your business card states a lot about you and your company. If your design of working is official and uncomplicated, your company card need to show those qualities.
Select the most proper shapes and size for your requirements
Prior to you sit down to create your company card, it’s important to know what size and orientation your card will take. Vertical cards are less common and can be used to separate you from your competitors. If standing out is your goal, then you may likewise desire to think about a specialty plastic organization card or Triple Colour Layer extra thick card with an appealing layer in between the front and reverse sides.
Pick a style that fits you
Select colours and design aspects that are associated with your organization location to make your card easy to recognise and agent of the services or products you provide. Your option of paper stock can likewise suggest whether you’re a fresh and fun brand-new endeavor or a well-established company that’s been around for decades.
Follow your site and other promotional materials
In this manner, it will be much easier for your consumers to remember and identify you. If you do not have a site or other marketing products, however your service has a recognized logo design or is popular for something in particular (be it your indication, the building, the uniforms of your staff and so on), try to integrate that into your business card design.
Add a special touch
Whether you include embossing, raised print, foil accent surfaces or pick a catchy card shape, your consumers will observe the distinction and your card will stick out.
Offer your business card extra uses
Use the reverse side on your card for appointment tips, loyalty stamps or perhaps an useful calendar. Think creatively, don’t just utilize a standard calendar design template, try to mark essential dates for your clients, depending upon what your company is using them.
For a landscaping company, it might be beneficial to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty therapist may mark the days when their business uses a less expensive rate or free samples. If you run a food-related business, write brief dishes on the back of your card; or use your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean for how long your card will remain in a location where your client can see it. We’ve seen magnetic cards work very well for organizations using repeating services like plumbing, house painting, gardening, family pet sitting, hairdressing, car services and so on. People put them on the fridge to refer back to regularly.
Ensure your contact details are simple to follow
The method your details is set out is an essential consideration. If in doubt about how to organise your contact details, the classic plan of text fields follows this order:
- Company name
- First name and surname
- Task title
- Contact information (e-mail, contact number, social networks manages and so on).
Make sure your contact information are correct.
Proofread. Proofread. Proofread. Clear contact details, appropriate spelling and selecting an understandable font style in a readable size are all things that need to be triple inspected. Apart from your name and job title, make sure to mention your company, telephone number, site, e-mail address and social media manages if relevant to your marketing activities. Make it simple for your customers to call you the way they feel most comfortable.
If in doubt, talk with a designer.
If you’re fortunate enough to know somebody who has experience creating graphics for print, a quick 30-minute chat might help ensure whatever is prepared to be included to your design. They will be able to make sure that the style elements like your logo design will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is tough to read.
Prior to you sit down to develop your organization card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you may also desire to consider a specialized plastic business card or Triple Colour Layer additional thick card with a distinctive layer between the front and reverse sides. Select colours and design aspects that are associated with your organization location to make your card easy to recognise and agent of the services or products you supply. We’ve seen magnetic cards work very well for companies offering repeating services like pipes, house painting, gardening, pet sitting, hairdressing, automobile services and so on. The last thing you want is to open a fresh box of business cards to find that the logo design you uploaded appears pixelated or your phone number is hard to check out.
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