10 golden rules for creating your business card
Projected reading time: 4 minutes
Prepare your style carefully, and your business card will make you look professional, develop trust and set your business apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is essential for following up later.
So how do you guarantee that your card represents you and your company in the very best possible way? The crucial lies in having whatever prepared ahead of time and ready to bring your concept to life when you start creating.
How to make an excellent business card
Keep in mind, first impressions count
Your company card says a lot about you and your company. If your style of working is straightforward and official, your organization card should reflect those qualities.
Select the most suitable shapes and size for your needs
Before you sit down to create your company card, it’s essential to know what size and orientation your card will take. Vertical cards are less common and can be used to separate you from your rivals. If standing out is your goal, then you might likewise want to consider a specialized plastic business card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides.
Choose a style that fits you
Select colours and design components that are connected with your company location to make your card easy to recognise and representative of the services or items you offer. If you sell luxury items like jewellery or evening wear, you may represent this with a foil information. Or if you specialise in a design of stone masonry or carpentry, you might include an image of your work to showcase your location of proficiency. The choice of finish and paper stock can let your clients understand whether your business is the most inexpensive solution around– or that you provide high end services. Your choice of paper stock can likewise suggest whether you’re a fresh and fun new venture or a well-established company that’s been around for decades.
Follow your website and other promotional materials
In this manner, it will be easier for your customers to bear in mind and recognise you. If you do not have a website or other marketing products, but your organization has a recognized logo design or is well known for something in particular (be it your indication, the building, the uniforms of your staff etc.), try to incorporate that into your business card design.
Include a special touch
Whether you consist of embossing, raised print, foil accent surfaces or select a memorable card shape, your consumers will observe the distinction and your card will stick out.
Offer your business card extra uses
Utilize the reverse side on your card for appointment tips, commitment stamps or even a helpful calendar. Believe creatively, don’t simply use a fundamental calendar design template, attempt to mark important dates for your clients, depending upon what your organization is offering them.
For a landscaping company, it might be useful to mark the very best moments of the year to cut or fertilise plants on your calendar– while a beauty therapist may mark the days when their organization offers a more affordable rate or totally free samples. If you run a food-related business, write brief dishes on the back of your card; or utilize your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean for how long your card will remain in a place where your customer can see it. We’ve seen magnetic cards work very well for services using repeating services like plumbing, house painting, gardening, family pet sitting, hairdressing, cars and truck services etc. Individuals put them on the refrigerator to refer back to regularly.
Ensure your contact details are easy to follow
The method your information is set out is an essential consideration. If in doubt about how to arrange your contact details, the timeless plan of text fields follows this order:
- Business name
- Name and surname
- Job title
- Contact info (e-mail, contact number, social networks handles and so on).
Make certain your contact details are right.
Proofread. Proofread. Proofread. Clear contact details, right spelling and choosing an understandable font style in a readable size are all things that need to be triple inspected. Apart from your name and task title, make certain to mention your organization, telephone number, site, e-mail address and social networks manages if relevant to your marketing activities. Make it simple for your customers to call you the way they feel most comfortable.
Talk to a designer if in doubt.
If you’re fortunate adequate to know someone who has experience developing graphics for print, a quick 30-minute chat could assist ensure everything is ready to be included to your style. They will be able to make sure that the design aspects like your logo design will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is tough to read.
Before you sit down to design your business card, it’s important to know what size and orientation your card will take. If standing out is your objective, then you might likewise want to consider a specialized plastic service card or Triple Colour Layer additional thick card with a captivating layer in between the front and reverse sides. Select colours and style aspects that are associated with your company location to make your card easy to identify and agent of the products or services you supply. We have actually seen magnetic cards work very well for companies providing recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, cars and truck services etc. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to read.
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