10 golden rules for developing your business card
Estimated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, build trust and set your business apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is essential for following up afterward.
So how do you make sure that your card represents you and your service in the very best possible way? The crucial depend on having actually everything prepared in advance and all set to bring your idea to life when you begin designing.
How to make a terrific business card
Remember, impressions count
Your business card states a lot about you and your company. Your design must interact your worths, distinguish your service from the competition and encourage people to get back in touch. If your design of working is uncomplicated and formal, your business card must show those qualities. Or, if your services or items are playful and creative, attempt to record those traits by utilizing strong colours and a memorable tagline.
Pick the most appropriate size and shape for your needs
Before you sit down to create your company card, it’s crucial to know what size and orientation your card will take. Vertical cards are less common and can be utilized to differentiate you from your competitors. If standing out is your goal, then you may likewise want to consider a specialty plastic business card or Triple Colour Layer extra thick card with an eye-catching layer between the front and reverse sides.
Choose a style that fits you
Select colours and style aspects that are connected with your service location to make your card simple to recognise and agent of the service or products you supply. You may represent this with a foil detail if you offer high-end products like jewellery or evening wear. Or if you specialise in a style of stone masonry or woodworking, you may include a picture of your work to showcase your area of knowledge. The choice of finish and paper stock can let your consumers understand whether your business is the most budget-friendly solution around– or that you offer high end services. Your option of paper stock can likewise recommend whether you’re a fresh and enjoyable new venture or a reputable organization that’s been around for decades.
Follow your website and other promotional products
This way, it will be much easier for your customers to bear in mind and acknowledge you. If you do not have a site or other marketing products, but your business has an established logo design or is well known for something in particular (be it your sign, the building, the uniforms of your personnel and so on), try to incorporate that into your business card style.
Add a special touch
Whether you include embossing, raised print, foil accent surfaces or choose a memorable card shape, your clients will observe the distinction and your card will stick out.
Provide your business card additional uses
Utilize the reverse side on your card for visit pointers, loyalty stamps and even a handy calendar. Believe creatively, don’t simply utilize a fundamental calendar design template, attempt to mark important dates for your consumers, depending upon what your organization is providing them.
For a landscaping company, it might be beneficial to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beauty therapist may mark the days when their service uses a cheaper rate or totally free samples. If you run a food-related service, compose brief dishes on the back of your card; or utilize your card as a tag if you offer art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply the length of time your card will be in a location where your client can see it. We’ve seen magnetic cards work very well for services offering repeating services like plumbing, home painting, gardening, family pet sitting, hairdressing, automobile services and so on. Individuals put them on the fridge to refer back to regularly.
Guarantee your contact information are easy to follow
The way your info is laid out is a crucial consideration. If in doubt about how to organise your contact details, the classic arrangement of text fields follows this order:
- Company name
- Name and surname
- Task title
- Contact info (email, phone number, social media handles etc.).
Make certain your contact information are appropriate.
Clear contact information, correct spelling and picking a readable font style in an understandable size are all things that require to be triple inspected. Apart from your name and task title, make sure to discuss your company, telephone number, site, email address and social media handles if appropriate to your marketing activities. Make it simple for your consumers to contact you the method they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate adequate to know somebody who has experience producing graphics for print, a quick 30-minute chat might assist guarantee whatever is ready to be added to your design. They will have the ability to ensure that the style elements like your logo will appear crisp and clear on your physical card. It is very important to make sure that your images are the ideal resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your telephone number is tough to read. However don’t fret if you do not understand anyone with these skills, our style professionals are just a phone call away. They can help you with queries, edits and even recreate your whole design if required.
Before you sit down to develop your organization card, it’s crucial to know what size and orientation your card will take. If standing out is your objective, then you might also desire to consider a specialized plastic business card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides. Select colours and style aspects that are associated with your business location to make your card simple to recognise and representative of the products or services you supply. We’ve seen magnetic cards work extremely well for services providing recurring services like plumbing, house painting, gardening, animal sitting, hairdressing, car services etc. The last thing you desire is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your phone number is hard to read.
Our videos
Related Links
Our Services
- printing company dublin
- business card printing
- Banner Printing
- T-Shirt Printing
- Promotional Printing
- Graphic Design
- printing services
- Copying Services
Important Links