10 golden rules for developing your business card
Estimated reading time: 4 minutes
Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you ensure that your card represents you and your service in the finest possible method? The key depend on having everything prepared in advance and prepared to bring your idea to life when you start creating.
How to make a great business card
Keep in mind, impressions count
Your business card says a lot about you and your company. If your design of working is formal and straightforward, your company card should show those qualities.
Choose the most appropriate shapes and size for your requirements
Prior to you take a seat to create your business card, it is essential to know what size and orientation your card will take. This not only influences the text size and quantity of details you can include however also communicates things like whether you’re conventional or a bold non-conformist. Horizontal rectangular cards are the format most people are familiar with. Vertical cards are less typical and can be utilized to separate you from your competitors. If sticking out is your goal, then you may also want to consider a specialized plastic business card or Triple Colour Layer additional thick card with a captivating layer in between the front and reverse sides. Choose where your business lies in between understated and strong.
Pick a style that fits you
Select colours and design elements that are associated with your service area to make your card easy to identify and representative of the services or products you supply. You may represent this with a foil information if you sell high-end items like jewellery or evening wear. Or if you specialise in a design of stone masonry or carpentry, you might include a photo of your work to showcase your location of proficiency. The option of surface and paper stock can let your consumers understand whether your company is the most cost effective service around– or that you offer upscale services. Your option of paper stock can also recommend whether you’re a fresh and fun brand-new venture or a well-established company that’s been around for decades.
Follow your site and other advertising materials
This way, it will be much easier for your clients to bear in mind and recognise you. If you do not have a site or other marketing products, but your company has a recognized logo or is popular for something in particular (be it your indication, the structure, the uniforms of your staff etc.), attempt to incorporate that into your business card design.
Include a special touch
Whether you consist of embossing, raised print, foil accent finishes or select a catchy card shape, your clients will discover the distinction and your card will stand apart.
Provide your business card additional usages
Utilize the reverse side on your card for visit pointers, commitment stamps or even a helpful calendar. Believe creatively, don’t simply use a standard calendar design template, attempt to mark essential dates for your consumers, depending upon what your organization is providing them.
For a landscaping business, it might be helpful to mark the best minutes of the year to cut or fertilise plants on your calendar– while a beautician may mark the days when their company provides a cheaper rate or free samples. If you run a food-related organization, compose brief dishes on the back of your card; or use your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean the length of time your card will remain in a location where your consumer can see it. We’ve seen magnetic cards work very well for companies providing recurring services like pipes, home painting, gardening, animal sitting, hairdressing, car services etc. Individuals put them on the refrigerator to refer back to regularly.
Ensure your contact details are easy to follow
The method your information is laid out is an important factor to consider. If in doubt about how to organise your contact information, the timeless plan of text fields follows this order:
- Company name
- First name and surname
- Task title
- Contact details (email, telephone number, social networks deals with and so on).
Make certain your contact information are proper.
Clear contact details, correct spelling and selecting a readable font style in a legible size are all things that need to be triple inspected. Apart from your name and job title, make sure to mention your organization, telephone number, site, e-mail address and social media handles if pertinent to your marketing activities. Make it simple for your customers to call you the way they feel most comfy.
If in doubt, speak to a designer.
If you’re lucky enough to know someone who has experience producing graphics for print, a fast 30-minute chat could assist make sure everything is ready to be added to your style. They will be able to make sure that the design elements like your logo will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is difficult to read.
Prior to you sit down to develop your service card, it’s crucial to understand what size and orientation your card will take. If standing out is your objective, then you may also desire to consider a specialty plastic organization card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides. Select colours and style components that are associated with your organization location to make your card simple to acknowledge and representative of the services or items you supply. We’ve seen magnetic cards work extremely well for companies providing recurring services like plumbing, house painting, gardening, animal sitting, hairdressing, automobile services and so on. The last thing you desire is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is difficult to read.
Business cards are cards bearing service details about a company or individual. They are shared during official intros as a benefit and a memory help. A business card usually consists of the giver’s organization, name or business association (usually with a logo) and contact info such as street addresses, telephone number(s), fax number, e-mail addresses and website. Prior to the development of electronic interaction business cards might likewise consist of telex details. Now they might consist of social networks addresses such as Facebook, LinkedIn and Twitter. Typically, numerous cards were basic black text on white stock, and the unique look and feel of cards printed from an etched plate was a preferable indication of professionalism. In the late 20th century, technological advances drove changes in style, and today an expert organization card will frequently consist of one or more aspects of striking visual style.
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