10 principles for developing your business card
Projected reading time: 4 minutes
Prepare your design carefully, and your business card will make you look expert, construct trust and set your business apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a conversation is vital for following up later.
So how do you ensure that your card represents you and your organization in the very best possible method? The essential lies in having actually whatever prepared in advance and ready to bring your concept to life when you begin designing.
How to make a great business card
Keep in mind, first impressions count
Your business card says a lot about you and your business. Your style must interact your values, identify your company from the competitors and motivate people to return in touch. Your service card ought to reflect those qualities if your style of working is uncomplicated and official. Or, if your services or products are imaginative and playful, attempt to record those characteristics by utilizing strong colours and a catchy tagline.
Pick the most suitable shapes and size for your needs
Prior to you sit down to design your business card, it’s important to understand what size and orientation your card will take. This not only affects the text size and quantity of details you can include however also interacts things like whether you’re traditional or a bold non-conformist. Horizontal rectangular cards are the format the majority of people are familiar with. Vertical cards are less common and can be used to differentiate you from your rivals. If standing out is your objective, then you may also want to consider a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Decide where your organization lies in between understated and bold.
Select a style that fits you
Select colours and style aspects that are connected with your company area to make your card simple to recognise and representative of the services or items you provide. If you sell high-end products like jewellery or evening dress, you may represent this with a foil information. Or if you specialise in a design of stone masonry or woodworking, you might consist of a picture of your work to display your area of knowledge. The choice of surface and paper stock can let your customers know whether your company is the most inexpensive option around– or that you offer upscale services. Your choice of paper stock can likewise suggest whether you’re a fresh and fun brand-new venture or a reputable service that’s been around for decades.
Be consistent with your website and other marketing materials
This way, it will be easier for your consumers to keep in mind and acknowledge you. If you do not have a site or other marketing materials, however your company has a recognized logo design or is well known for something in particular (be it your indication, the building, the uniforms of your personnel and so on), try to incorporate that into your business card design.
Add a special touch
Whether you include embossing, raised print, foil accent surfaces or pick a memorable card shape, your clients will observe the distinction and your card will stand apart.
Provide your business card additional uses
Utilize the reverse side on your card for visit reminders, commitment stamps and even an useful calendar. Think artistically, don’t just utilize a standard calendar template, attempt to mark essential dates for your clients, depending upon what your service is using them.
For a landscaping business, it might be beneficial to mark the best moments of the year to cut or fertilise plants on your calendar– while a beauty therapist may mark the days when their business offers a cheaper rate or complimentary samples. If you run a food-related company, write short recipes on the back of your card; or use your card as a tag if you offer art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean how long your card will remain in a location where your customer can see it. We’ve seen magnetic cards work very well for businesses using recurring services like pipes, home painting, gardening, animal sitting, hairdressing, car services and so on. People put them on the refrigerator to refer back to on a regular basis.
Ensure your contact information are simple to follow
The method your details is set out is a crucial factor to consider. If in doubt about how to arrange your contact details, the classic arrangement of text fields follows this order:
- Business name
- First name and surname
- Job title
- Contact information (email, telephone number, social networks handles and so on).
Ensure your contact details are correct.
Proofread. Proofread. Proofread. Clear contact details, appropriate spelling and picking a legible typeface in a legible size are all things that require to be triple checked. Apart from your name and task title, make sure to mention your service, phone number, site, email address and social media manages if relevant to your marketing activities. Make it simple for your customers to contact you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re lucky enough to know someone who has experience creating graphics for print, a fast 30-minute chat could assist ensure whatever is ready to be added to your design. They will be able to make sure that the design components like your logo design will appear clear and crisp on your physical card. It is essential to make certain that your images are the ideal resolution and your text fields are an optimum size for readability. The last thing you want is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is hard to check out. Don’t stress if you don’t know anyone with these skills, our design professionals are simply a phone call away. They can help you with questions, edits and even recreate your whole style if essential.
Before you sit down to develop your service card, it’s important to understand what size and orientation your card will take. If standing out is your goal, then you may likewise desire to consider a specialized plastic company card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides. Select colours and design components that are associated with your organization location to make your card easy to recognise and representative of the services or products you offer. We have actually seen magnetic cards work really well for services offering recurring services like pipes, home painting, gardening, animal sitting, hairdressing, car services and so on. The last thing you desire is to open a fresh box of business cards to find that the logo design you uploaded appears pixelated or your phone number is difficult to check out.
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