10 principles for creating your business card
Approximated reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look professional, build trust and set your business apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is vital for following up afterward.
How do you ensure that your card represents you and your company in the best possible way? When you start creating, the key lies in having actually everything prepared in advance and ready to bring your concept to life.
How to make a great business card
Remember, impressions count
Your business card states a lot about you and your business. Your design ought to communicate your worths, differentiate your business from the competitors and motivate people to return in touch. Your service card need to show those qualities if your design of working is uncomplicated and official. Or, if your services or products are imaginative and lively, try to catch those characteristics by using vibrant colours and a catchy tagline.
Pick the most appropriate size and shape for your needs
Before you take a seat to develop your business card, it’s important to know what size and orientation your card will take. This not only influences the text size and quantity of info you can include but also communicates things like whether you’re conventional or a strong non-conformist. Horizontal rectangular cards are the format most people are familiar with. Vertical cards are less common and can be used to separate you from your rivals. If standing out is your objective, then you might likewise want to consider a specialty plastic business card or Triple Colour Layer additional thick card with an attractive layer between the front and reverse sides. Choose where your company lies between understated and vibrant.
Select a style that fits you
Select colours and style aspects that are associated with your organization location to make your card easy to recognise and representative of the products or services you supply. Your option of paper stock can also suggest whether you’re a fresh and fun brand-new venture or a well-established business that’s been around for decades.
Be consistent with your website and other promotional products
This way, it will be much easier for your customers to keep in mind and recognise you. If you don’t have a website or other marketing products, but your business has a recognized logo or is well known for something in particular (be it your sign, the building, the uniforms of your personnel etc.), attempt to integrate that into your business card design.
Include a special touch
Whether you consist of embossing, raised print, foil accent finishes or choose a catchy card shape, your customers will discover the difference and your card will stand out.
Offer your business card extra usages
Use the reverse side on your card for appointment pointers, commitment stamps or perhaps a convenient calendar. Think creatively, don’t just use a basic calendar template, try to mark crucial dates for your customers, depending on what your company is providing them.
For a landscaping business, it might be helpful to mark the very best minutes of the year to cut or fertilise plants on your calendar– while a beauty consultant might mark the days when their business offers a less expensive rate or complimentary samples. If you run a food-related company, write short dishes on the back of your card; or utilize your card as a tag if you sell art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest for how long your card will be in a location where your customer can see it. We’ve seen magnetic cards work extremely well for organizations offering repeating services like pipes, home painting, gardening, animal sitting, hairdressing, car services etc. People put them on the fridge to refer back to on a regular basis.
Guarantee your contact details are easy to follow
The way your details is laid out is an essential factor to consider. If in doubt about how to arrange your contact information, the traditional arrangement of text fields follows this order:
- Company name
- Name and surname
- Task title
- Contact details (email, phone number, social networks manages and so on).
Make sure your contact information are right.
Clear contact information, proper spelling and picking an understandable font style in a readable size are all things that require to be triple checked. Apart from your name and job title, make sure to discuss your service, telephone number, website, email address and social media manages if pertinent to your marketing activities. Make it simple for your clients to call you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate adequate to know somebody who has experience producing graphics for print, a quick 30-minute chat might help make sure whatever is ready to be contributed to your style. They will have the ability to make sure that the style elements like your logo will appear crisp and clear on your physical card. It is necessary to make sure that your images are the right resolution and your text fields are an ideal size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo you published appears pixelated or your phone number is hard to check out. But do not stress if you do not know anybody with these abilities, our style specialists are simply a call away. They can help you with queries, edits and even recreate your entire style if needed.
Prior to you sit down to create your service card, it’s important to know what size and orientation your card will take. If standing out is your goal, then you may also desire to think about a specialty plastic business card or Triple Colour Layer extra thick card with an eye-catching layer between the front and reverse sides. Select colours and style aspects that are associated with your business location to make your card easy to acknowledge and representative of the services or products you supply. We’ve seen magnetic cards work very well for companies offering recurring services like pipes, house painting, gardening, animal sitting, hairdressing, automobile services etc. The last thing you want is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is hard to check out.
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