10 principles for designing your business card
Projected reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, develop trust and set your company apart from others in your field.
When participating in conferences, fairs or networking events, exchanging business cards at the end of a discussion is crucial for following up afterward.
So how do you make sure that your card represents you and your organization in the very best possible method? When you start creating, the crucial lies in having actually everything prepared in advance and prepared to bring your concept to life.
How to make a terrific business card
Keep in mind, first impressions count
Your business card states a lot about you and your company. If your design of working is formal and straightforward, your service card should reflect those qualities.
Select the most suitable size and shape for your needs
Before you sit down to design your business card, it’s important to know what size and orientation your card will take. This not only affects the text size and amount of details you can consist of however also communicates things like whether you’re conventional or a strong non-conformist. Horizontal rectangular cards are the format most people recognize with. Vertical cards are less common and can be used to separate you from your rivals. If sticking out is your goal, then you may likewise want to think about a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer between the front and reverse sides. Choose where your organization lies in between understated and strong.
Choose a style that fits you
Select colours and style elements that are associated with your service area to make your card easy to identify and agent of the products or services you provide. Your option of paper stock can likewise suggest whether you’re a fresh and enjoyable new endeavor or a well-established business that’s been around for decades.
Follow your site and other promotional materials
In this manner, it will be much easier for your consumers to keep in mind and acknowledge you. If you don’t have a website or other marketing materials, however your service has a recognized logo or is well known for something in particular (be it your sign, the building, the uniforms of your personnel etc.), attempt to incorporate that into your business card style.
Include an unique touch
Whether you consist of embossing, raised print, foil accent finishes or pick an appealing card shape, your consumers will discover the difference and your card will stick out.
Offer your business card extra usages
Utilize the reverse side on your card for appointment suggestions, loyalty stamps or perhaps a helpful calendar. Think creatively, do not simply use a fundamental calendar design template, attempt to mark important dates for your customers, depending on what your service is providing them.
For a landscaping business, it might be beneficial to mark the best moments of the year to trim or fertilise plants on your calendar– while a beauty therapist might mark the days when their service offers a less expensive rate or complimentary samples. If you run a food-related organization, compose brief recipes on the back of your card; or utilize your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest for how long your card will remain in a place where your consumer can see it. We have actually seen magnetic cards work effectively for services using repeating services like plumbing, home painting, gardening, family pet sitting, hairdressing, vehicle services and so on. People put them on the refrigerator to refer back to regularly.
Ensure your contact information are simple to follow
The way your information is set out is a crucial factor to consider. If in doubt about how to organise your contact information, the classic arrangement of text fields follows this order:
- Company name
- Name and surname
- Task title
- Contact details (e-mail, telephone number, social media manages and so on).
Make sure your contact information are appropriate.
Clear contact details, correct spelling and selecting a legible font style in an understandable size are all things that need to be triple inspected. Apart from your name and task title, make sure to mention your company, telephone number, website, email address and social media manages if appropriate to your marketing activities. Make it easy for your customers to contact you the method they feel most comfortable.
If in doubt, speak to a designer.
If you’re lucky enough to understand someone who has experience developing graphics for print, a fast 30-minute chat could help make sure everything is prepared to be included to your design. They will be able to make sure that the design aspects like your logo design will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your phone number is difficult to read.
Prior to you sit down to create your business card, it’s important to understand what size and orientation your card will take. If standing out is your objective, then you might likewise want to consider a specialized plastic business card or Triple Colour Layer extra thick card with an appealing layer between the front and reverse sides. Select colours and design aspects that are associated with your business location to make your card simple to identify and representative of the services or products you provide. We’ve seen magnetic cards work really well for businesses using recurring services like plumbing, house painting, gardening, animal sitting, hairdressing, cars and truck services and so on. The last thing you want is to open a fresh box of business cards to discover that the logo you published appears pixelated or your phone number is hard to read.
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