10 golden rules for designing your business card
Estimated reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look professional, build trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is vital for following up later.
So how do you guarantee that your card represents you and your company in the best possible method? The crucial lies in having actually whatever prepared in advance and ready to bring your idea to life when you begin developing.
How to make a terrific business card
Remember, impressions count
Your company card says a lot about you and your business. If your design of working is straightforward and formal, your business card should show those qualities.
Select the most appropriate size and shape for your requirements
Before you sit down to design your business card, it is necessary to understand what size and orientation your card will take. This not just influences the text size and quantity of details you can include but likewise interacts things like whether you’re standard or a vibrant non-conformist. Horizontal rectangular cards are the format many people are familiar with. Vertical cards are less common and can be utilized to separate you from your competitors. If standing apart is your objective, then you may likewise want to think about a specialized plastic business card or Triple Colour Layer additional thick card with a captivating layer between the front and reverse sides. Decide where your company lies between understated and bold.
Pick a style that fits you
Select colours and style aspects that are connected with your organization area to make your card simple to acknowledge and agent of the services or items you supply. You may represent this with a foil detail if you sell luxury items like jewellery or night wear. Or if you specialise in a design of stone masonry or carpentry, you might include an image of your work to showcase your location of knowledge. The choice of finish and paper stock can let your customers understand whether your business is the most inexpensive solution around– or that you offer upscale services. Your choice of paper stock can likewise recommend whether you’re a fresh and enjoyable new venture or a reputable business that’s been around for years.
Follow your website and other advertising materials
In this manner, it will be simpler for your consumers to bear in mind and recognise you. If you don’t have a website or other marketing materials, however your organization has an established logo or is well known for something in particular (be it your sign, the building, the uniforms of your staff and so on), attempt to integrate that into your business card style.
Include an unique touch
Whether you include embossing, raised print, foil accent finishes or pick a catchy card shape, your clients will see the distinction and your card will stand apart.
Offer your business card additional uses
Utilize the reverse side on your card for visit pointers, commitment stamps or perhaps a handy calendar. Believe creatively, don’t simply utilize a fundamental calendar template, try to mark important dates for your customers, depending on what your business is providing them.
For a landscaping business, it might be useful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beautician might mark the days when their business offers a less expensive rate or totally free samples. If you run a food-related service, write brief recipes on the back of your card; or use your card as a tag if you offer art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply for how long your card will remain in a place where your client can see it. We have actually seen magnetic cards work very well for businesses offering recurring services like pipes, house painting, gardening, pet sitting, hairdressing, vehicle services etc. People put them on the refrigerator to refer back to regularly.
Guarantee your contact details are simple to follow
The way your information is laid out is an important factor to consider. If in doubt about how to arrange your contact details, the traditional arrangement of text fields follows this order:
- Business name
- First name and surname
- Task title
- Contact info (e-mail, contact number, social media handles and so on).
Make sure your contact details are proper.
Proofread. Proofread. Proofread. Clear contact details, right spelling and picking a legible font in a legible size are all things that need to be triple examined. Apart from your name and task title, make sure to mention your business, telephone number, site, email address and social networks handles if appropriate to your marketing activities. Make it easy for your consumers to call you the way they feel most comfortable.
If in doubt, talk with a designer.
If you’re fortunate enough to know someone who has experience producing graphics for print, a quick 30-minute chat could assist guarantee whatever is ready to be added to your style. They will be able to make sure that the style aspects like your logo design will appear clear and crisp on your physical card. The last thing you want is to open a fresh box of business cards to find that the logo design you uploaded appears pixelated or your phone number is difficult to check out.
Prior to you sit down to create your service card, it’s crucial to know what size and orientation your card will take. If standing out is your objective, then you may also desire to consider a specialized plastic organization card or Triple Colour Layer extra thick card with an attractive layer in between the front and reverse sides. Select colours and style aspects that are associated with your organization location to make your card simple to identify and agent of the items or services you supply. We’ve seen magnetic cards work extremely well for services using recurring services like pipes, house painting, gardening, animal sitting, hairdressing, cars and truck services and so on. The last thing you want is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to read.
Business cards are cards bearing company information about a company or person. They are shared during official intros as a memory and a benefit help. A company card usually consists of the giver’s name, organization or business association (normally with a logo design) and contact info such as street addresses, telephone number(s), fax number, e-mail addresses and site. Before the introduction of electronic interaction business cards might also include telex information. Now they might include social networks addresses such as Facebook, LinkedIn and Twitter. Typically, numerous cards were basic black text on white stock, and the unique look of cards printed from an etched plate was a preferable indication of professionalism. In the late 20th century, technological advances drove changes in design, and today a professional organization card will frequently include one or more elements of striking visual design.
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