10 golden rules for developing your business card

Projected reading time: 4 minutes
Prepare your style carefully, and your business card will make you look professional, build trust and set your company apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you make sure that your card represents you and your company in the finest possible method? The key depend on having everything prepared ahead of time and ready to bring your concept to life when you start developing.

How to make a great business card

Keep in mind, first impressions count

Your business card says a lot about you and your business. If your style of working is formal and simple, your business card must reflect those qualities.

Choose the most suitable size and shape for your needs

Prior to you sit down to develop your organization card, it’s essential to know what size and orientation your card will take. Vertical cards are less common and can be utilized to separate you from your competitors. If standing out is your objective, then you may likewise want to consider a specialized plastic company card or Triple Colour Layer additional thick card with a distinctive layer between the front and reverse sides.
business cards dublin

Pick a style that fits you

Select colours and design aspects that are connected with your organization location to make your card easy to identify and representative of the services or items you offer. You may represent this with a foil information if you offer high-end items like jewellery or evening wear. Or if you specialise in a design of stone masonry or woodworking, you may include an image of your work to display your area of knowledge. The option of surface and paper stock can let your consumers understand whether your business is the most affordable option around– or that you provide upscale services. Your option of paper stock can likewise suggest whether you’re a fresh and enjoyable brand-new endeavor or a reputable company that’s been around for decades.

Follow your site and other advertising products

By doing this, it will be simpler for your consumers to keep in mind and identify you. If you don’t have a site or other marketing products, however your service has a recognized logo or is well known for something in particular (be it your indication, the building, the uniforms of your personnel etc.), try to integrate that into your business card style.

Include an unique touch

Whether you consist of embossing, raised print, foil accent surfaces or select an appealing card shape, your customers will see the difference and your card will stand out.

Offer your business card extra usages

Use the reverse side on your card for appointment pointers, commitment stamps and even a convenient calendar. Believe creatively, do not just use a standard calendar design template, attempt to mark important dates for your consumers, depending on what your business is using them.
For a landscaping company, it might be useful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their business offers a less expensive rate or totally free samples. If you run a food-related business, write short recipes on the back of your card; or use your card as a tag if you offer art or handmade gifts like jewellery.

Make your business card sticky

Forget marmalade fingers, by ‘sticky’ we indicate for how long your card will be in a location where your customer can see it. We’ve seen magnetic cards work effectively for services providing recurring services like plumbing, home painting, gardening, pet sitting, hairdressing, car services etc. People put them on the fridge to refer back to on a regular basis.

Ensure your contact details are simple to follow

The method your info is laid out is a crucial factor to consider. If in doubt about how to arrange your contact information, the traditional plan of text fields follows this order:

  • Company name
  • First name and surname
  • Task title
  • Contact details (e-mail, contact number, social networks manages etc.).

Make certain your contact details are appropriate.

Clear contact details, appropriate spelling and selecting an understandable typeface in a legible size are all things that need to be triple checked. Apart from your name and job title, make sure to mention your service, telephone number, site, email address and social media handles if appropriate to your marketing activities. Make it easy for your customers to call you the way they feel most comfortable.

Talk to a designer if in doubt.

A quick 30-minute chat might help guarantee everything is ready to be included to your design if you’re lucky sufficient to understand somebody who has experience creating graphics for print. They will be able to ensure that the style components like your logo will appear crisp and clear on your physical card. It is essential to make sure that your images are the ideal resolution and your text fields are an ideal size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo design you published appears pixelated or your contact number is difficult to check out. But don’t worry if you do not know anyone with these skills, our style professionals are just a phone call away. They can assist you with questions, edits and even recreate your entire design if necessary.
Prior to you sit down to design your service card, it’s crucial to know what size and orientation your card will take. If standing out is your goal, then you might also want to consider a specialized plastic company card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Select colours and style components that are associated with your business location to make your card simple to identify and representative of the services or items you provide. We have actually seen magnetic cards work very well for services providing recurring services like pipes, house painting, gardening, family pet sitting, hairdressing, vehicle services and so on. The last thing you want is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your phone number is difficult to read.

An organization card typically consists of the giver’s company, name or business association (normally with a logo design) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might likewise consist of telex information. Generally, numerous cards were simple black text on white stock, and the distinct appearance and feel of cards printed from an etched plate was a desirable indication of professionalism.

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