10 golden rules for developing your business card
Approximated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, build trust and set your business apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you make sure that your card represents you and your organization in the best possible method? When you begin creating, the crucial lies in having everything prepared in advance and prepared to bring your concept to life.
How to make a great business card
Keep in mind, first impressions count
Your business card says a lot about you and your business. Your style needs to communicate your values, differentiate your service from the competition and encourage people to return in touch. Your service card need to reflect those qualities if your design of working is simple and official. Or, if your services or items are playful and creative, attempt to catch those characteristics by utilizing strong colours and an appealing tagline.
Select the most suitable size and shape for your needs
Before you sit down to create your business card, it is very important to understand what size and orientation your card will take. This not just affects the text size and quantity of information you can consist of but likewise interacts things like whether you’re traditional or a bold non-conformist. Horizontal rectangle-shaped cards are the format many people recognize with. Vertical cards are less common and can be utilized to distinguish you from your competitors. If sticking out is your goal, then you may likewise wish to consider a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Decide where your business lies between downplayed and bold.
Pick a design that fits you
Select colours and design components that are associated with your business location to make your card simple to recognise and representative of the products or services you provide. You might represent this with a foil information if you offer high-end products like jewellery or evening wear. Or if you specialise in a design of stone masonry or carpentry, you may consist of a picture of your work to showcase your location of competence. The option of finish and paper stock can let your clients understand whether your business is the most budget friendly solution around– or that you provide upscale services. Your choice of paper stock can likewise recommend whether you’re a fresh and enjoyable brand-new venture or a reputable organization that’s been around for decades.
Be consistent with your website and other promotional materials
This way, it will be much easier for your consumers to bear in mind and acknowledge you. If you do not have a website or other marketing products, but your organization has an established logo design or is popular for something in particular (be it your indication, the building, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Add an unique touch
Whether you consist of embossing, raised print, foil accent surfaces or pick an appealing card shape, your consumers will discover the distinction and your card will stand apart.
Offer your business card extra uses
Use the reverse side on your card for visit tips, commitment stamps or even an useful calendar. Believe creatively, don’t just utilize a fundamental calendar design template, attempt to mark crucial dates for your customers, depending upon what your company is using them.
For a landscaping business, it might be beneficial to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beauty therapist may mark the days when their company uses a less expensive rate or totally free samples. If you run a food-related service, write brief recipes on the back of your card; or use your card as a tag if you sell art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest how long your card will be in a location where your client can see it. We’ve seen magnetic cards work extremely well for companies providing recurring services like plumbing, home painting, gardening, pet sitting, hairdressing, automobile services and so on. Individuals put them on the refrigerator to refer back to regularly.
Ensure your contact details are simple to follow
The method your details is set out is a crucial factor to consider. If in doubt about how to arrange your contact details, the traditional plan of text fields follows this order:
- Company name
- Name and surname
- Task title
- Contact info (e-mail, contact number, social media deals with etc.).
Make sure your contact information are correct.
Clear contact details, correct spelling and choosing a legible font in a legible size are all things that need to be triple inspected. Apart from your name and task title, make sure to mention your organization, telephone number, website, email address and social media handles if relevant to your marketing activities. Make it easy for your clients to contact you the way they feel most comfortable.
If in doubt, speak with a designer.
If you’re lucky adequate to know somebody who has experience developing graphics for print, a fast 30-minute chat could help ensure whatever is all set to be added to your design. They will be able to make sure that the design aspects like your logo design will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your phone number is hard to read.
Prior to you sit down to develop your business card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you may also want to think about a specialty plastic service card or Triple Colour Layer extra thick card with an appealing layer between the front and reverse sides. Select colours and design aspects that are associated with your company location to make your card simple to identify and agent of the services or items you supply. We’ve seen magnetic cards work really well for services offering repeating services like pipes, house painting, gardening, family pet sitting, hairdressing, automobile services and so on. The last thing you desire is to open a fresh box of business cards to discover that the logo design you submitted appears pixelated or your phone number is tough to read.
Business cards are cards bearing business info about a company or person. They are shared during official intros as a memory and a convenience aid. A company card usually includes the provider’s organization, name or company association (usually with a logo design) and contact details such as street addresses, phone number(s), telephone number, e-mail addresses and site. Prior to the development of electronic interaction business cards may also consist of telex information. Now they may include social networks addresses such as Facebook, LinkedIn and Twitter. Typically, lots of cards were basic black text on white stock, and the distinct look of cards printed from an etched plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in design, and today a professional company card will often include one or more aspects of striking visual design.
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