10 golden rules for designing your business card
Approximated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, develop trust and set your business apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is crucial for following up afterward.
So how do you ensure that your card represents you and your company in the best possible way? When you start developing, the crucial lies in having whatever prepared in advance and ready to bring your concept to life.
How to make a great business card
Keep in mind, impressions count
Your service card states a lot about you and your business. If your style of working is simple and official, your service card ought to show those qualities.
Choose the most appropriate size and shape for your needs
Prior to you sit down to design your organization card, it’s essential to understand what size and orientation your card will take. Vertical cards are less common and can be used to differentiate you from your rivals. If standing out is your goal, then you may likewise desire to consider a specialized plastic service card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides.
Pick a design that fits you
Select colours and design aspects that are related to your business area to make your card simple to recognise and representative of the service or products you provide. You might represent this with a foil detail if you sell high-end items like jewellery or evening wear. Or if you specialise in a style of stone masonry or woodworking, you may consist of an image of your work to display your location of competence. The choice of finish and paper stock can let your customers know whether your company is the most economical service around– or that you offer upscale services. Your choice of paper stock can likewise recommend whether you’re a fresh and fun new venture or a reputable service that’s been around for years.
Follow your website and other marketing materials
This way, it will be simpler for your clients to remember and identify you. If you don’t have a site or other marketing materials, but your organization has an established logo or is popular for something in particular (be it your indication, the building, the uniforms of your personnel etc.), try to incorporate that into your business card style.
Include a special touch
Whether you consist of embossing, raised print, foil accent finishes or pick a catchy card shape, your clients will discover the difference and your card will stand out.
Give your business card additional uses
Use the reverse side on your card for appointment pointers, loyalty stamps and even a handy calendar. Believe artistically, do not just use a basic calendar template, try to mark essential dates for your clients, depending upon what your organization is offering them.
For a landscaping business, it might be helpful to mark the best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their company provides a less expensive rate or complimentary samples. If you run a food-related business, write short dishes on the back of your card; or utilize your card as a tag if you offer art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply how long your card will remain in a location where your customer can see it. We have actually seen magnetic cards work effectively for services providing recurring services like plumbing, home painting, gardening, pet sitting, hairdressing, car services etc. Individuals put them on the refrigerator to refer back to on a regular basis.
Guarantee your contact information are simple to follow
The way your information is laid out is an important factor to consider. If in doubt about how to arrange your contact details, the traditional plan of text fields follows this order:
- Business name
- Given name and surname
- Task title
- Contact info (email, telephone number, social networks handles etc.).
Make sure your contact details are right.
Proofread. Proofread. Proofread. Clear contact information, appropriate spelling and picking a readable font style in an understandable size are all things that require to be triple inspected. Apart from your name and job title, make sure to discuss your service, telephone number, website, e-mail address and social networks handles if appropriate to your marketing activities. Make it easy for your customers to call you the method they feel most comfy.
If in doubt, talk to a designer.
If you’re fortunate adequate to know someone who has experience developing graphics for print, a fast 30-minute chat might help ensure whatever is ready to be added to your style. They will have the ability to make certain that the design elements like your logo design will appear clear and crisp on your physical card. It is very important to make sure that your images are the best resolution and your text fields are an optimum size for readability. The last thing you want is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is hard to check out. But do not worry if you do not know anybody with these skills, our design experts are simply a call away. They can help you with questions, edits and even recreate your entire design if necessary.
Prior to you sit down to develop your company card, it’s crucial to understand what size and orientation your card will take. If standing out is your goal, then you may also desire to consider a specialized plastic business card or Triple Colour Layer extra thick card with an attractive layer between the front and reverse sides. Select colours and style aspects that are associated with your service area to make your card easy to recognise and representative of the items or services you provide. We’ve seen magnetic cards work extremely well for services providing recurring services like pipes, home painting, gardening, family pet sitting, hairdressing, vehicle services etc. The last thing you want is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to check out.
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