10 golden rules for developing your business card
Approximated reading time: 4 minutes
Prepare your design carefully, and your business card will make you look expert, build trust and set your business apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is essential for following up later.
So how do you guarantee that your card represents you and your business in the best possible way? The key lies in having whatever prepared ahead of time and ready to bring your idea to life when you start creating.
How to make a fantastic business card
Keep in mind, first impressions count
Your company card says a lot about you and your business. If your design of working is uncomplicated and official, your company card need to show those qualities.
Select the most appropriate shapes and size for your needs
Before you sit down to create your business card, it’s essential to understand what size and orientation your card will take. Vertical cards are less typical and can be used to distinguish you from your rivals. If standing out is your objective, then you may also desire to think about a specialized plastic service card or Triple Colour Layer additional thick card with a captivating layer between the front and reverse sides.
Choose a design that fits you
Select colours and style elements that are related to your service location to make your card easy to identify and representative of the services or items you offer. If you offer high-end products like jewellery or evening wear, you may represent this with a foil information. Or if you specialise in a style of stone masonry or woodworking, you might include a photo of your work to showcase your location of competence. The choice of finish and paper stock can let your consumers know whether your company is the most inexpensive service around– or that you provide high end services. Your choice of paper stock can likewise recommend whether you’re a fresh and fun brand-new venture or a reputable company that’s been around for years.
Follow your site and other promotional products
This way, it will be much easier for your consumers to bear in mind and acknowledge you. If you don’t have a website or other marketing products, however your service has an established logo design or is popular for something in particular (be it your indication, the structure, the uniforms of your staff etc.), try to incorporate that into your business card style.
Add a special touch
Whether you consist of embossing, raised print, foil accent surfaces or choose an appealing card shape, your clients will see the difference and your card will stick out.
Give your business card additional uses
Utilize the reverse side on your card for appointment suggestions, loyalty stamps or even a helpful calendar. Think artistically, don’t simply use a fundamental calendar design template, try to mark important dates for your consumers, depending upon what your business is using them.
For a landscaping company, it might be useful to mark the best moments of the year to cut or fertilise plants on your calendar– while a beauty therapist may mark the days when their service uses a more affordable rate or free samples. If you run a food-related business, write short dishes on the back of your card; or use your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate how long your card will be in a location where your client can see it. We have actually seen magnetic cards work very well for organizations using repeating services like plumbing, home painting, gardening, animal sitting, hairdressing, cars and truck services etc. Individuals put them on the fridge to refer back to regularly.
Guarantee your contact details are easy to follow
The way your info is laid out is a crucial factor to consider. If in doubt about how to organise your contact information, the traditional arrangement of text fields follows this order:
- Business name
- First name and surname
- Job title
- Contact information (e-mail, telephone number, social networks handles etc.).
Ensure your contact details are right.
Clear contact details, correct spelling and selecting a readable typeface in a legible size are all things that need to be triple examined. Apart from your name and job title, make sure to discuss your business, telephone number, website, email address and social media handles if pertinent to your marketing activities. Make it simple for your clients to call you the method they feel most comfortable.
Talk to a designer if in doubt.
If you’re fortunate sufficient to know somebody who has experience developing graphics for print, a fast 30-minute chat might help make sure whatever is prepared to be included to your design. They will be able to make sure that the style aspects like your logo will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to read.
Before you sit down to develop your service card, it’s essential to understand what size and orientation your card will take. If standing out is your objective, then you may also want to think about a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer between the front and reverse sides. Select colours and style components that are associated with your company location to make your card simple to acknowledge and agent of the services or products you provide. We have actually seen magnetic cards work extremely well for services providing repeating services like plumbing, house painting, gardening, animal sitting, hairdressing, automobile services etc. The last thing you want is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to read.
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