10 golden rules for creating your business card
Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, build trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you guarantee that your card represents you and your business in the finest possible way? When you start developing, the crucial lies in having actually whatever prepared in advance and prepared to bring your idea to life.
How to make a terrific business card
Keep in mind, first impressions count
Your company card says a lot about you and your company. If your design of working is uncomplicated and official, your service card should show those qualities.
Pick the most suitable size and shape for your needs
Prior to you sit down to create your service card, it’s essential to understand what size and orientation your card will take. Vertical cards are less typical and can be utilized to differentiate you from your competitors. If standing out is your objective, then you may also want to consider a specialized plastic business card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides.
Choose a style that fits you
Select colours and style elements that are associated with your company location to make your card easy to recognise and agent of the products or services you offer. Your choice of paper stock can also recommend whether you’re a fresh and fun new endeavor or a reputable organization that’s been around for years.
Be consistent with your website and other promotional products
By doing this, it will be much easier for your customers to remember and acknowledge you. If you don’t have a website or other marketing products, but your company has a recognized logo design or is well known for something in particular (be it your indication, the building, the uniforms of your staff etc.), attempt to incorporate that into your business card design.
Include a special touch
Whether you include embossing, raised print, foil accent finishes or choose a catchy card shape, your consumers will notice the distinction and your card will stand apart.
Provide your business card extra usages
Utilize the reverse side on your card for visit pointers, commitment stamps and even a handy calendar. Believe creatively, do not just utilize a standard calendar template, try to mark crucial dates for your clients, depending on what your business is offering them.
For a landscaping business, it might be helpful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty therapist might mark the days when their business uses a cheaper rate or totally free samples. If you run a food-related business, compose short dishes on the back of your card; or use your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean the length of time your card will remain in a location where your customer can see it. We’ve seen magnetic cards work very well for businesses using recurring services like pipes, house painting, gardening, animal sitting, hairdressing, car services and so on. People put them on the fridge to refer back to regularly.
Ensure your contact details are simple to follow
The method your info is laid out is an essential consideration. If in doubt about how to arrange your contact details, the classic plan of text fields follows this order:
- Company name
- Name and surname
- Job title
- Contact information (email, phone number, social media manages etc.).
Make certain your contact information are proper.
Clear contact information, appropriate spelling and selecting a clear font in an understandable size are all things that need to be triple examined. Apart from your name and job title, make sure to mention your company, telephone number, site, email address and social media handles if appropriate to your marketing activities. Make it simple for your consumers to call you the way they feel most comfortable.
If in doubt, speak to a designer.
If you’re lucky adequate to understand someone who has experience developing graphics for print, a quick 30-minute chat might help guarantee everything is ready to be added to your style. They will be able to make sure that the design aspects like your logo will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo design you published appears pixelated or your phone number is tough to check out.
Prior to you sit down to create your service card, it’s crucial to know what size and orientation your card will take. If standing out is your goal, then you might also desire to consider a specialized plastic service card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Select colours and style aspects that are associated with your business area to make your card easy to recognise and representative of the services or items you offer. We’ve seen magnetic cards work really well for companies offering repeating services like pipes, home painting, gardening, animal sitting, hairdressing, cars and truck services and so on. The last thing you desire is to open a fresh box of business cards to discover that the logo you published appears pixelated or your phone number is tough to read.
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