10 golden rules for developing your business card
Approximated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, develop trust and set your business apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is vital for following up later.
So how do you ensure that your card represents you and your organization in the best possible method? The crucial lies in having everything prepared ahead of time and ready to bring your concept to life when you start developing.
How to make a fantastic business card
Keep in mind, first impressions count
Your company card states a lot about you and your company. If your style of working is official and uncomplicated, your company card must reflect those qualities.
Select the most proper size and shape for your needs
Before you take a seat to develop your business card, it’s important to know what size and orientation your card will take. This not only affects the text size and amount of details you can include but likewise communicates things like whether you’re standard or a strong non-conformist. Horizontal rectangular cards are the format the majority of people are familiar with. Vertical cards are less typical and can be used to separate you from your competitors. If standing apart is your goal, then you may also want to think about a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Choose where your service lies in between understated and vibrant.
Pick a style that fits you
Select colours and design aspects that are associated with your service location to make your card simple to identify and representative of the services or products you provide. If you offer luxury products like jewellery or evening wear, you may represent this with a foil detail. Or if you specialise in a design of stone masonry or carpentry, you might consist of an image of your work to showcase your location of competence. The choice of finish and paper stock can let your customers know whether your company is the most inexpensive option around– or that you offer high end services. Your choice of paper stock can likewise suggest whether you’re a fresh and enjoyable brand-new venture or a reputable business that’s been around for decades.
Follow your website and other promotional materials
This way, it will be much easier for your consumers to bear in mind and identify you. If you do not have a website or other marketing products, however your organization has an established logo or is well known for something in particular (be it your sign, the building, the uniforms of your staff etc.), try to incorporate that into your business card style.
Include a special touch
Whether you consist of embossing, raised print, foil accent finishes or choose a memorable card shape, your customers will observe the difference and your card will stick out.
Provide your business card extra uses
Utilize the reverse side on your card for consultation tips, commitment stamps and even a helpful calendar. Think artistically, don’t just use a basic calendar design template, attempt to mark important dates for your clients, depending on what your organization is providing them.
For a landscaping company, it might be useful to mark the very best moments of the year to cut or fertilise plants on your calendar– while a beauty consultant may mark the days when their service provides a less expensive rate or free samples. If you run a food-related organization, compose short recipes on the back of your card; or utilize your card as a tag if you offer art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply how long your card will remain in a place where your customer can see it. We have actually seen magnetic cards work very well for businesses offering recurring services like plumbing, home painting, gardening, family pet sitting, hairdressing, car services and so on. People put them on the refrigerator to refer back to on a regular basis.
Ensure your contact details are simple to follow
The way your details is laid out is an essential factor to consider. If in doubt about how to arrange your contact details, the classic arrangement of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact info (e-mail, contact number, social media handles and so on).
Make certain your contact details are correct.
Clear contact information, right spelling and selecting a readable font in a readable size are all things that require to be triple inspected. Apart from your name and task title, make sure to discuss your company, telephone number, site, email address and social media manages if appropriate to your marketing activities. Make it simple for your customers to call you the way they feel most comfortable.
Talk to a designer if in doubt.
If you’re lucky adequate to understand somebody who has experience producing graphics for print, a fast 30-minute chat could help guarantee everything is ready to be contributed to your design. They will have the ability to make sure that the design aspects like your logo will appear clear and crisp on your physical card. It is essential to ensure that your images are the ideal resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to find that the logo you published appears pixelated or your contact number is tough to read. Do not stress if you do not know anyone with these skills, our style specialists are just a phone call away. They can help you with questions, edits and even recreate your whole design if needed.
Before you sit down to design your service card, it’s essential to know what size and orientation your card will take. If standing out is your objective, then you may likewise want to consider a specialized plastic organization card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides. Select colours and style components that are associated with your service location to make your card easy to acknowledge and agent of the services or products you supply. We have actually seen magnetic cards work extremely well for services offering recurring services like pipes, house painting, gardening, family pet sitting, hairdressing, vehicle services etc. The last thing you want is to open a fresh box of business cards to discover that the logo design you uploaded appears pixelated or your phone number is difficult to read.
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