10 principles for designing your business card
Estimated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, build trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you guarantee that your card represents you and your service in the finest possible method? When you start developing, the key lies in having everything prepared in advance and all set to bring your concept to life.
How to make a great business card
Remember, first impressions count
Your business card says a lot about you and your company. Your style must communicate your values, identify your organization from the competition and motivate people to return in touch. If your style of working is uncomplicated and formal, your business card need to show those qualities. Or, if your services or items are innovative and spirited, try to catch those characteristics by utilizing vibrant colours and a memorable tagline.
Choose the most suitable size and shape for your needs
Before you sit down to design your organization card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less common and can be utilized to separate you from your competitors. If standing out is your objective, then you might also desire to consider a specialized plastic company card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides.
Pick a style that fits you
Select colours and design elements that are associated with your service location to make your card simple to recognise and agent of the services or products you supply. Your option of paper stock can likewise suggest whether you’re a fresh and enjoyable brand-new endeavor or a reputable company that’s been around for decades.
Follow your site and other promotional products
By doing this, it will be much easier for your consumers to bear in mind and acknowledge you. If you don’t have a website or other marketing materials, however your company has an established logo design or is well known for something in particular (be it your indication, the structure, the uniforms of your staff etc.), try to incorporate that into your business card design.
Add a special touch
Whether you consist of embossing, raised print, foil accent finishes or pick an appealing card shape, your consumers will observe the difference and your card will stand out.
Provide your business card additional usages
Use the reverse side on your card for visit tips, loyalty stamps and even a helpful calendar. Believe artistically, do not just utilize a standard calendar design template, try to mark essential dates for your consumers, depending on what your organization is using them.
For a landscaping company, it might be helpful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty therapist might mark the days when their organization uses a more affordable rate or complimentary samples. If you run a food-related organization, compose short dishes on the back of your card; or utilize your card as a tag if you sell art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate for how long your card will remain in a location where your customer can see it. We have actually seen magnetic cards work effectively for organizations offering repeating services like plumbing, home painting, gardening, pet sitting, hairdressing, automobile services etc. Individuals put them on the refrigerator to refer back to regularly.
Guarantee your contact information are easy to follow
The method your information is laid out is a crucial consideration. If in doubt about how to organise your contact information, the classic arrangement of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact details (e-mail, phone number, social networks deals with and so on).
Make sure your contact information are proper.
Clear contact information, correct spelling and picking an understandable font in a readable size are all things that need to be triple checked. Apart from your name and job title, make sure to mention your organization, telephone number, website, e-mail address and social media handles if relevant to your marketing activities. Make it easy for your consumers to call you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate sufficient to know somebody who has experience developing graphics for print, a fast 30-minute chat might assist make sure everything is ready to be contributed to your design. They will have the ability to ensure that the style elements like your logo design will appear crisp and clear on your physical card. It is essential to make certain that your images are the best resolution and your text fields are an optimum size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is hard to check out. Don’t fret if you do not know anybody with these skills, our style experts are just a phone call away. They can assist you with queries, edits and even recreate your entire style if required.
Prior to you sit down to develop your company card, it’s important to understand what size and orientation your card will take. If standing out is your objective, then you might also desire to consider a specialized plastic service card or Triple Colour Layer additional thick card with an eye-catching layer between the front and reverse sides. Select colours and design components that are associated with your company location to make your card simple to acknowledge and representative of the products or services you provide. We have actually seen magnetic cards work really well for organizations using recurring services like pipes, house painting, gardening, family pet sitting, hairdressing, vehicle services etc. The last thing you want is to open a fresh box of business cards to discover that the logo design you uploaded appears pixelated or your phone number is difficult to read.
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