10 golden rules for developing your business card
Estimated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, build trust and set your company apart from others in your field.
When attending conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is important for following up afterward.
How do you ensure that your card represents you and your service in the finest possible way? The crucial depend on having everything prepared ahead of time and ready to bring your idea to life when you begin designing.
How to make a fantastic business card
Remember, impressions count
Your business card states a lot about you and your business. Your design should communicate your values, identify your service from the competitors and motivate people to get back in touch. If your style of working is simple and formal, your business card need to reflect those qualities. Or, if your services or products are creative and playful, try to capture those traits by using vibrant colours and an appealing tagline.
Choose the most suitable size and shape for your needs
Prior to you sit down to create your company card, it’s important to understand what size and orientation your card will take. Vertical cards are less common and can be used to distinguish you from your rivals. If standing out is your objective, then you might likewise want to consider a specialized plastic service card or Triple Colour Layer extra thick card with an attractive layer in between the front and reverse sides.
Pick a style that fits you
Select colours and design aspects that are associated with your business location to make your card easy to acknowledge and agent of the items or services you offer. Your choice of paper stock can also recommend whether you’re a fresh and fun brand-new endeavor or a reputable service that’s been around for decades.
Follow your site and other advertising products
This way, it will be simpler for your clients to keep in mind and acknowledge you. If you don’t have a site or other marketing products, however your organization has an established logo design or is well known for something in particular (be it your indication, the structure, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Add a special touch
Whether you consist of embossing, raised print, foil accent finishes or pick an appealing card shape, your customers will see the difference and your card will stick out.
Provide your business card extra usages
Use the reverse side on your card for appointment reminders, commitment stamps or perhaps a handy calendar. Believe artistically, do not just utilize a basic calendar design template, try to mark important dates for your customers, depending on what your service is offering them.
For a landscaping company, it might be helpful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant may mark the days when their service offers a more affordable rate or complimentary samples. If you run a food-related company, compose short recipes on the back of your card; or utilize your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate for how long your card will remain in a location where your client can see it. We’ve seen magnetic cards work effectively for organizations providing recurring services like plumbing, home painting, gardening, family pet sitting, hairdressing, automobile services etc. Individuals put them on the refrigerator to refer back to on a regular basis.
Guarantee your contact details are easy to follow
The method your information is set out is a crucial consideration. If in doubt about how to arrange your contact details, the classic plan of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact details (e-mail, contact number, social networks handles and so on).
Make certain your contact information are appropriate.
Proofread. Proofread. Proofread. Clear contact details, right spelling and choosing a clear font style in a legible size are all things that require to be triple inspected. Apart from your name and job title, make certain to discuss your organization, telephone number, site, e-mail address and social media handles if relevant to your marketing activities. Make it easy for your consumers to contact you the way they feel most comfortable.
If in doubt, speak to a designer.
If you’re lucky adequate to know somebody who has experience producing graphics for print, a quick 30-minute chat might assist make sure everything is ready to be added to your design. They will be able to make sure that the design components like your logo will appear crisp and clear on your physical card. The last thing you want is to open a fresh box of business cards to find that the logo design you uploaded appears pixelated or your phone number is tough to read.
Prior to you sit down to develop your business card, it’s crucial to know what size and orientation your card will take. If standing out is your goal, then you may also want to consider a specialized plastic service card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Select colours and design components that are associated with your business location to make your card easy to recognise and agent of the services or items you provide. We’ve seen magnetic cards work extremely well for businesses using repeating services like plumbing, house painting, gardening, pet sitting, hairdressing, car services etc. The last thing you desire is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to read.
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