10 principles for designing your business card

Approximated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look professional, develop trust and set your company apart from others in your field.
When participating in conferences, fairs or networking events, exchanging business cards at the end of a discussion is important for following up later.
So how do you ensure that your card represents you and your organization in the best possible method? The crucial depend on having actually everything prepared ahead of time and ready to bring your concept to life when you begin developing.

How to make a terrific business card

Keep in mind, first impressions count

Your business card says a lot about you and your business. Your style needs to communicate your values, identify your organization from the competitors and encourage people to return in touch. If your style of working is formal and uncomplicated, your business card should reflect those qualities. Or, if your product and services are imaginative and spirited, attempt to capture those traits by utilizing bold colours and a memorable tagline.

Choose the most suitable size and shape for your requirements

Prior to you sit down to design your organization card, it’s essential to understand what size and orientation your card will take. Vertical cards are less typical and can be utilized to separate you from your competitors. If standing out is your objective, then you may also desire to think about a specialized plastic company card or Triple Colour Layer additional thick card with an attractive layer in between the front and reverse sides.
business cards dublin

Pick a design that fits you

Select colours and design components that are associated with your company location to make your card easy to acknowledge and representative of the services or items you provide. Your option of paper stock can also suggest whether you’re a fresh and fun new endeavor or a well-established business that’s been around for decades.

Follow your site and other advertising materials

By doing this, it will be simpler for your consumers to keep in mind and recognise you. If you do not have a website or other marketing materials, but your organization has an established logo design or is popular for something in particular (be it your sign, the building, the uniforms of your staff etc.), attempt to integrate that into your business card style.

Add an unique touch

Whether you consist of embossing, raised print, foil accent finishes or select a catchy card shape, your consumers will discover the difference and your card will stand apart.

Offer your business card extra usages

Utilize the reverse side on your card for consultation pointers, loyalty stamps or perhaps an useful calendar. Believe creatively, don’t simply utilize a basic calendar design template, attempt to mark crucial dates for your consumers, depending upon what your company is offering them.
For a landscaping business, it might be beneficial to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beautician might mark the days when their company uses a more affordable rate or totally free samples. If you run a food-related company, compose short dishes on the back of your card; or utilize your card as a tag if you offer art or handmade gifts like jewellery.

Make your business card sticky

Forget marmalade fingers, by ‘sticky’ we suggest how long your card will remain in a place where your consumer can see it. We have actually seen magnetic cards work extremely well for organizations using recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, car services etc. People put them on the refrigerator to refer back to on a regular basis.

Guarantee your contact details are easy to follow

The way your info is laid out is an essential factor to consider. If in doubt about how to arrange your contact information, the timeless arrangement of text fields follows this order:

  • Business name
  • Given name and surname
  • Task title
  • Contact info (email, telephone number, social media handles and so on).

Make sure your contact information are appropriate.

Clear contact information, right spelling and picking a clear typeface in a legible size are all things that need to be triple checked. Apart from your name and task title, make sure to mention your organization, telephone number, website, email address and social media deals with if appropriate to your marketing activities. Make it easy for your customers to call you the method they feel most comfy.

Talk to a designer if in doubt.

If you’re lucky sufficient to know somebody who has experience creating graphics for print, a fast 30-minute chat could help make sure everything is prepared to be included to your style. They will be able to make sure that the style elements like your logo will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is hard to read.
Before you sit down to design your service card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you may likewise desire to think about a specialty plastic service card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides. Select colours and style elements that are associated with your organization area to make your card easy to identify and representative of the items or services you provide. We’ve seen magnetic cards work really well for companies offering recurring services like pipes, home painting, gardening, family pet sitting, hairdressing, cars and truck services and so on. The last thing you desire is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is hard to check out.

An organization card normally includes the provider’s business, name or company association (usually with a logo design) and contact info such as street addresses, telephone number(s), fax number, e-mail addresses and website. Prior to the arrival of electronic interaction business cards might also consist of telex information. Generally, numerous cards were basic black text on white stock, and the distinct look and feel of cards printed from an inscribed plate was a preferable indication of professionalism.

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