10 principles for developing your business card

Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, construct trust and set your business apart from others in your field.
When participating in conferences, fairs or networking events, exchanging business cards at the end of a conversation is vital for following up later.
So how do you ensure that your card represents you and your organization in the best possible way? The key depend on having whatever prepared in advance and prepared to bring your idea to life when you start designing.

How to make an excellent business card

Keep in mind, first impressions count

Your company card says a lot about you and your company. If your style of working is straightforward and formal, your company card ought to show those qualities.

Choose the most suitable shapes and size for your requirements

Prior to you sit down to develop your business card, it is very important to know what size and orientation your card will take. This not just affects the text size and amount of info you can include however also interacts things like whether you’re conventional or a bold non-conformist. Horizontal rectangle-shaped cards are the format the majority of people are familiar with. Vertical cards are less typical and can be used to differentiate you from your rivals. If standing apart is your goal, then you may likewise wish to consider a specialized plastic business card or Triple Colour Layer additional thick card with an eye-catching layer in between the front and reverse sides. Decide where your organization lies in between understated and strong.
business cards dublin

Pick a style that fits you

Select colours and style aspects that are associated with your company area to make your card easy to recognise and agent of the services or products you offer. If you offer high-end items like jewellery or evening wear, you might represent this with a foil detail. Or if you specialise in a design of stone masonry or woodworking, you might consist of a photo of your work to display your area of competence. The choice of finish and paper stock can let your consumers understand whether your company is the most inexpensive service around– or that you use high end services. Your option of paper stock can also suggest whether you’re a fresh and fun brand-new venture or a reputable company that’s been around for years.

Follow your website and other advertising materials

In this manner, it will be simpler for your consumers to keep in mind and acknowledge you. If you don’t have a site or other marketing materials, but your service has a recognized logo or is popular for something in particular (be it your sign, the structure, the uniforms of your staff and so on), try to incorporate that into your business card design.

Add a special touch

Whether you include embossing, raised print, foil accent surfaces or pick an appealing card shape, your clients will see the distinction and your card will stand apart.

Provide your business card additional usages

Use the reverse side on your card for consultation suggestions, commitment stamps or perhaps an useful calendar. Believe creatively, do not just use a basic calendar template, attempt to mark important dates for your clients, depending upon what your service is offering them.
For a landscaping company, it might be useful to mark the very best minutes of the year to cut or fertilise plants on your calendar– while a beauty consultant might mark the days when their company offers a less expensive rate or free samples. If you run a food-related service, write brief dishes on the back of your card; or utilize your card as a tag if you offer art or handmade gifts like jewellery.

Make your business card sticky

Forget marmalade fingers, by ‘sticky’ we mean how long your card will be in a place where your client can see it. We have actually seen magnetic cards work extremely well for companies using repeating services like pipes, house painting, gardening, animal sitting, hairdressing, cars and truck services and so on. People put them on the fridge to refer back to on a regular basis.

Guarantee your contact information are easy to follow

The method your info is set out is an essential factor to consider. If in doubt about how to organise your contact details, the classic arrangement of text fields follows this order:

  • Business name
  • Given name and surname
  • Job title
  • Contact information (e-mail, phone number, social media manages and so on).

Make certain your contact information are appropriate.

Proofread. Proofread. Proofread. Clear contact information, proper spelling and selecting a clear font style in an understandable size are all things that need to be triple checked. Apart from your name and job title, ensure to mention your company, phone number, website, e-mail address and social media handles if relevant to your marketing activities. Make it easy for your customers to call you the way they feel most comfortable.

Talk to a designer if in doubt.

A quick 30-minute chat might help make sure whatever is all set to be included to your style if you’re fortunate sufficient to understand someone who has experience developing graphics for print. They will be able to ensure that the style components like your logo design will appear clear and crisp on your physical card. It is very important to make certain that your images are the right resolution and your text fields are an optimal size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is tough to check out. However don’t fret if you do not understand anybody with these abilities, our style specialists are just a telephone call away. They can assist you with queries, edits and even recreate your entire design if required.
Before you sit down to develop your business card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you might also desire to consider a specialty plastic business card or Triple Colour Layer additional thick card with an eye-catching layer between the front and reverse sides. Select colours and design components that are associated with your service location to make your card simple to identify and representative of the services or products you supply. We’ve seen magnetic cards work really well for businesses offering recurring services like plumbing, house painting, gardening, animal sitting, hairdressing, car services and so on. The last thing you want is to open a fresh box of business cards to find that the logo you published appears pixelated or your phone number is difficult to check out.

An organization card normally consists of the giver’s company, name or business association (usually with a logo design) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and site. Prior to the advent of electronic interaction business cards might also consist of telex details. Typically, many cards were simple black text on white stock, and the distinct appearance and feel of cards printed from an inscribed plate was a preferable sign of professionalism.

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