10 golden rules for creating your business card
Estimated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look professional, develop trust and set your company apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is important for following up afterward.
How do you guarantee that your card represents you and your service in the finest possible way? The essential lies in having whatever prepared in advance and ready to bring your idea to life when you start creating.
How to make an excellent business card
Keep in mind, impressions count
Your business card says a lot about you and your company. Your style ought to interact your values, identify your service from the competition and encourage individuals to get back in touch. Your service card must show those qualities if your style of working is formal and uncomplicated. Or, if your services or items are playful and imaginative, try to capture those qualities by utilizing vibrant colours and a catchy tagline.
Pick the most appropriate size and shape for your needs
Before you sit down to develop your business card, it is very important to understand what size and orientation your card will take. This not only affects the text size and quantity of details you can include but also communicates things like whether you’re conventional or a bold non-conformist. Horizontal rectangle-shaped cards are the format the majority of people recognize with. Vertical cards are less typical and can be used to differentiate you from your competitors. If standing apart is your objective, then you might likewise wish to consider a specialized plastic business card or Triple Colour Layer additional thick card with a captivating layer between the front and reverse sides. Choose where your business lies between downplayed and vibrant.
Choose a design that fits you
Select colours and style components that are associated with your organization location to make your card easy to acknowledge and representative of the services or products you offer. If you offer high-end items like jewellery or evening dress, you might represent this with a foil detail. Or if you specialise in a style of stone masonry or woodworking, you may consist of an image of your work to display your location of knowledge. The choice of finish and paper stock can let your clients understand whether your company is the most economical option around– or that you use high end services. Your option of paper stock can also suggest whether you’re a fresh and fun brand-new venture or a reputable business that’s been around for decades.
Follow your website and other promotional materials
By doing this, it will be simpler for your customers to bear in mind and acknowledge you. If you don’t have a website or other marketing materials, but your business has a recognized logo or is popular for something in particular (be it your indication, the building, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Add an unique touch
Whether you consist of embossing, raised print, foil accent finishes or choose a catchy card shape, your consumers will see the difference and your card will stick out.
Offer your business card extra uses
Use the reverse side on your card for appointment pointers, loyalty stamps or perhaps a convenient calendar. Believe creatively, don’t just use a fundamental calendar template, attempt to mark crucial dates for your consumers, depending on what your business is offering them.
For a landscaping company, it might be helpful to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beautician might mark the days when their service provides a less expensive rate or totally free samples. If you run a food-related business, compose short dishes on the back of your card; or use your card as a tag if you sell art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply the length of time your card will remain in a place where your client can see it. We’ve seen magnetic cards work extremely well for businesses providing recurring services like pipes, home painting, gardening, pet sitting, hairdressing, automobile services and so on. Individuals put them on the fridge to refer back to regularly.
Ensure your contact information are easy to follow
The way your information is laid out is a crucial factor to consider. If in doubt about how to organise your contact details, the classic arrangement of text fields follows this order:
- Business name
- Given name and surname
- Job title
- Contact details (email, telephone number, social media manages and so on).
Ensure your contact details are proper.
Proofread. Proofread. Proofread. Clear contact details, appropriate spelling and picking a clear font style in a legible size are all things that need to be triple examined. Apart from your name and job title, make sure to mention your business, phone number, website, email address and social networks deals with if appropriate to your marketing activities. Make it simple for your customers to contact you the way they feel most comfy.
If in doubt, talk to a designer.
If you’re lucky enough to know someone who has experience developing graphics for print, a quick 30-minute chat could help ensure whatever is ready to be included to your style. They will be able to make sure that the design components like your logo will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is tough to read.
Prior to you sit down to design your service card, it’s essential to understand what size and orientation your card will take. If standing out is your objective, then you may also want to think about a specialized plastic organization card or Triple Colour Layer extra thick card with an attractive layer between the front and reverse sides. Select colours and style elements that are associated with your business location to make your card simple to acknowledge and agent of the services or products you provide. We have actually seen magnetic cards work very well for organizations providing repeating services like pipes, home painting, gardening, family pet sitting, hairdressing, cars and truck services etc. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is tough to check out.
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