10 golden rules for designing your business card

Projected reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look professional, build trust and set your company apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a conversation is vital for following up later.
How do you make sure that your card represents you and your service in the best possible way? The key depend on having everything prepared in advance and all set to bring your idea to life when you begin developing.

How to make a terrific business card

Keep in mind, first impressions count

Your company card states a lot about you and your business. If your style of working is official and simple, your organization card ought to reflect those qualities.

Select the most appropriate size and shape for your needs

Prior to you sit down to develop your business card, it’s essential to know what size and orientation your card will take. Vertical cards are less typical and can be used to separate you from your rivals. If standing out is your objective, then you might likewise want to consider a specialized plastic organization card or Triple Colour Layer additional thick card with a distinctive layer between the front and reverse sides.
business cards dublin

Choose a style that fits you

Select colours and style components that are related to your organization location to make your card simple to identify and representative of the services or products you supply. You might represent this with a foil information if you offer high-end products like jewellery or night wear. Or if you specialise in a design of stone masonry or carpentry, you might include an image of your work to showcase your area of expertise. The choice of surface and paper stock can let your customers understand whether your company is the most budget friendly service around– or that you use upscale services. Your choice of paper stock can likewise suggest whether you’re a fresh and enjoyable new endeavor or a well-established company that’s been around for years.

Be consistent with your site and other marketing materials

In this manner, it will be much easier for your consumers to keep in mind and identify you. If you don’t have a site or other marketing products, however your service has a recognized logo design or is popular for something in particular (be it your indication, the structure, the uniforms of your personnel and so on), attempt to incorporate that into your business card style.

Include a special touch

Whether you consist of embossing, raised print, foil accent surfaces or select a memorable card shape, your customers will see the distinction and your card will stand apart.

Offer your business card extra usages

Utilize the reverse side on your card for appointment suggestions, loyalty stamps or perhaps a convenient calendar. Believe artistically, don’t simply utilize a standard calendar design template, try to mark important dates for your consumers, depending on what your business is providing them.
For a landscaping company, it might be useful to mark the best moments of the year to trim or fertilise plants on your calendar– while a beautician may mark the days when their business provides a more affordable rate or free samples. If you run a food-related organization, compose brief recipes on the back of your card; or utilize your card as a tag if you offer art or handcrafted gifts like jewellery.

Make your business card sticky

Forget marmalade fingers, by ‘sticky’ we mean the length of time your card will remain in a place where your customer can see it. We’ve seen magnetic cards work very well for businesses providing repeating services like plumbing, home painting, gardening, family pet sitting, hairdressing, automobile services and so on. Individuals put them on the refrigerator to refer back to on a regular basis.

Guarantee your contact details are simple to follow

The way your information is laid out is an important consideration. If in doubt about how to organise your contact details, the traditional arrangement of text fields follows this order:

  • Business name
  • Given name and surname
  • Task title
  • Contact details (e-mail, telephone number, social media manages etc.).

Ensure your contact details are correct.

Proofread. Proofread. Proofread. Clear contact details, proper spelling and choosing a readable font style in a legible size are all things that need to be triple examined. Apart from your name and job title, make certain to discuss your organization, phone number, website, email address and social media manages if relevant to your marketing activities. Make it simple for your consumers to contact you the way they feel most comfy.

If in doubt, talk to a designer.

If you’re fortunate sufficient to understand someone who has experience developing graphics for print, a quick 30-minute chat could help make sure everything is ready to be included to your style. They will be able to make sure that the design components like your logo design will appear clear and crisp on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo you published appears pixelated or your phone number is hard to read.
Prior to you sit down to design your organization card, it’s important to understand what size and orientation your card will take. If standing out is your objective, then you may likewise desire to think about a specialty plastic service card or Triple Colour Layer extra thick card with an appealing layer between the front and reverse sides. Select colours and design aspects that are associated with your organization area to make your card simple to recognise and representative of the items or services you supply. We have actually seen magnetic cards work really well for services using recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, cars and truck services etc. The last thing you want is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to read.

A business card typically consists of the provider’s company, name or company affiliation (normally with a logo) and contact details such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the introduction of electronic interaction business cards might likewise include telex information. Typically, lots of cards were simple black text on white stock, and the distinctive look and feel of cards printed from an inscribed plate was a preferable indication of professionalism.

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