10 golden rules for creating your business card
Approximated reading time: 4 minutes
Prepare your design carefully, and your business card will make you look professional, develop trust and set your company apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a conversation is important for following up later.
So how do you guarantee that your card represents you and your business in the very best possible way? When you start creating, the crucial lies in having everything prepared in advance and prepared to bring your idea to life.
How to make an excellent business card
Keep in mind, impressions count
Your service card states a lot about you and your business. If your design of working is official and uncomplicated, your service card should show those qualities.
Pick the most appropriate shapes and size for your requirements
Before you take a seat to create your business card, it’s important to know what size and orientation your card will take. This not only affects the text size and amount of details you can include however likewise communicates things like whether you’re conventional or a vibrant non-conformist. Horizontal rectangle-shaped cards are the format many people recognize with. Vertical cards are less common and can be utilized to distinguish you from your competitors. If standing apart is your goal, then you might also wish to think about a specialized plastic business card or Triple Colour Layer extra thick card with a distinctive layer between the front and reverse sides. Decide where your company lies between downplayed and bold.
Choose a design that fits you
Select colours and design components that are associated with your company location to make your card easy to identify and agent of the items or services you offer. Your choice of paper stock can likewise recommend whether you’re a fresh and fun new endeavor or a well-established organization that’s been around for decades.
Be consistent with your site and other marketing materials
By doing this, it will be simpler for your clients to remember and recognise you. If you don’t have a site or other marketing materials, but your organization has a recognized logo or is well known for something in particular (be it your indication, the building, the uniforms of your staff and so on), attempt to integrate that into your business card style.
Include an unique touch
Whether you consist of embossing, raised print, foil accent surfaces or choose a catchy card shape, your customers will discover the distinction and your card will stick out.
Provide your business card extra uses
Utilize the reverse side on your card for consultation suggestions, loyalty stamps or perhaps a convenient calendar. Believe creatively, do not simply use a basic calendar template, try to mark essential dates for your consumers, depending on what your business is using them.
For a landscaping company, it might be beneficial to mark the best moments of the year to cut or fertilise plants on your calendar– while a beautician might mark the days when their organization offers a cheaper rate or free samples. If you run a food-related service, compose short recipes on the back of your card; or use your card as a tag if you sell art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean how long your card will remain in a location where your consumer can see it. We’ve seen magnetic cards work extremely well for companies providing recurring services like pipes, house painting, gardening, pet sitting, hairdressing, cars and truck services etc. People put them on the fridge to refer back to regularly.
Guarantee your contact information are easy to follow
The way your information is set out is a crucial factor to consider. If in doubt about how to organise your contact information, the classic plan of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact info (email, phone number, social networks deals with etc.).
Make sure your contact details are correct.
Clear contact details, appropriate spelling and selecting a clear typeface in an understandable size are all things that require to be triple examined. Apart from your name and task title, make sure to mention your business, telephone number, website, e-mail address and social media deals with if appropriate to your marketing activities. Make it easy for your consumers to contact you the method they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate adequate to know somebody who has experience creating graphics for print, a fast 30-minute chat might assist make sure whatever is all set to be added to your design. They will be able to make sure that the style components like your logo will appear clear and crisp on your physical card. The last thing you want is to open a fresh box of business cards to discover that the logo design you published appears pixelated or your phone number is difficult to read.
Prior to you sit down to create your business card, it’s essential to know what size and orientation your card will take. If standing out is your goal, then you might also want to consider a specialized plastic service card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides. Select colours and style aspects that are associated with your company location to make your card simple to identify and agent of the services or products you provide. We have actually seen magnetic cards work really well for organizations offering recurring services like plumbing, home painting, gardening, family pet sitting, hairdressing, vehicle services etc. The last thing you desire is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to read.
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