10 principles for developing your business card
Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, develop trust and set your business apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a conversation is essential for following up later.
So how do you make sure that your card represents you and your service in the very best possible way? The essential lies in having actually everything prepared in advance and all set to bring your idea to life when you begin designing.
How to make a fantastic business card
Keep in mind, impressions count
Your service card states a lot about you and your company. If your design of working is straightforward and formal, your company card need to reflect those qualities.
Select the most suitable size and shape for your needs
Prior to you take a seat to design your business card, it is essential to know what size and orientation your card will take. This not only influences the text size and amount of details you can include however also communicates things like whether you’re conventional or a vibrant non-conformist. Horizontal rectangular cards are the format most people are familiar with. Vertical cards are less typical and can be used to separate you from your competitors. If standing apart is your goal, then you might likewise wish to think about a specialized plastic business card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides. Decide where your organization lies in between downplayed and strong.
Choose a style that fits you
Select colours and style aspects that are associated with your organization area to make your card easy to recognise and agent of the services or products you offer. Your choice of paper stock can likewise recommend whether you’re a fresh and enjoyable new endeavor or a reputable company that’s been around for decades.
Follow your website and other marketing products
In this manner, it will be simpler for your consumers to bear in mind and recognise you. If you don’t have a website or other marketing materials, but your company has an established logo design or is well known for something in particular (be it your indication, the building, the uniforms of your staff and so on), attempt to integrate that into your business card design.
Add an unique touch
Whether you consist of embossing, raised print, foil accent surfaces or select a memorable card shape, your clients will observe the distinction and your card will stand apart.
Give your business card additional uses
Utilize the reverse side on your card for appointment reminders, commitment stamps and even an useful calendar. Believe creatively, don’t simply utilize a basic calendar template, attempt to mark important dates for your customers, depending upon what your business is offering them.
For a landscaping company, it might be helpful to mark the very best minutes of the year to cut or fertilise plants on your calendar– while a beautician may mark the days when their service uses a less expensive rate or complimentary samples. If you run a food-related service, compose brief dishes on the back of your card; or use your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest how long your card will be in a place where your client can see it. We have actually seen magnetic cards work very well for services offering repeating services like plumbing, house painting, gardening, animal sitting, hairdressing, car services etc. People put them on the fridge to refer back to regularly.
Ensure your contact details are easy to follow
The method your information is set out is an important factor to consider. If in doubt about how to arrange your contact information, the classic arrangement of text fields follows this order:
- Company name
- Name and surname
- Job title
- Contact details (email, phone number, social networks manages and so on).
Make certain your contact details are appropriate.
Clear contact details, right spelling and picking a legible font in a legible size are all things that require to be triple checked. Apart from your name and task title, make sure to mention your company, telephone number, website, email address and social media handles if pertinent to your marketing activities. Make it easy for your customers to call you the method they feel most comfy.
Talk to a designer if in doubt.
If you’re fortunate adequate to understand somebody who has experience creating graphics for print, a fast 30-minute chat could help guarantee everything is ready to be added to your style. They will be able to make sure that the design components like your logo design will appear crisp and clear on your physical card. It is very important to make certain that your images are the right resolution and your text fields are an optimal size for readability. The last thing you desire is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your telephone number is hard to check out. But do not fret if you do not know anyone with these abilities, our style experts are just a phone call away. They can assist you with inquiries, edits and even recreate your entire style if essential.
Prior to you sit down to design your company card, it’s essential to understand what size and orientation your card will take. If standing out is your objective, then you may likewise want to think about a specialized plastic company card or Triple Colour Layer additional thick card with a captivating layer in between the front and reverse sides. Select colours and style components that are associated with your company location to make your card simple to identify and representative of the services or products you supply. We have actually seen magnetic cards work really well for services providing repeating services like pipes, house painting, gardening, pet sitting, hairdressing, cars and truck services and so on. The last thing you desire is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is tough to read.
Our videos
Related Links
Our Services
- printing companies dublin
- business card printing dublin
- Banner Printing
- T-Shirt Printing
- Promotional Printing
- Graphic Design
- printing services dublin
- Copying Services
Important Links