10 golden rules for developing your business card
Estimated reading time: 4 minutes
Prepare your style carefully, and your business card will make you look expert, construct trust and set your business apart from others in your field.
When going to conferences, fairs or networking events, exchanging business cards at the end of a discussion is vital for following up later.
So how do you make sure that your card represents you and your business in the very best possible way? The crucial depend on having actually whatever prepared beforehand and prepared to bring your idea to life when you start developing.
How to make a great business card
Remember, first impressions count
Your business card says a lot about you and your business. Your design needs to communicate your values, identify your organization from the competition and motivate people to return in touch. Your organization card need to reflect those qualities if your style of working is simple and formal. Or, if your services or products are innovative and lively, attempt to catch those traits by using strong colours and a catchy tagline.
Select the most suitable size and shape for your requirements
Prior to you sit down to design your business card, it’s important to understand what size and orientation your card will take. Vertical cards are less common and can be utilized to separate you from your competitors. If standing out is your objective, then you might also want to consider a specialty plastic business card or Triple Colour Layer extra thick card with a distinctive layer between the front and reverse sides.
Choose a design that fits you
Select colours and design elements that are associated with your organization area to make your card simple to acknowledge and agent of the products or services you offer. Your option of paper stock can likewise recommend whether you’re a fresh and fun new venture or a well-established service that’s been around for years.
Follow your website and other marketing materials
By doing this, it will be simpler for your customers to keep in mind and acknowledge you. If you do not have a site or other marketing materials, however your organization has an established logo or is popular for something in particular (be it your sign, the building, the uniforms of your staff etc.), attempt to incorporate that into your business card design.
Add an unique touch
Whether you include embossing, raised print, foil accent finishes or pick an appealing card shape, your clients will observe the distinction and your card will stand apart.
Provide your business card extra usages
Utilize the reverse side on your card for visit reminders, commitment stamps or even a helpful calendar. Think artistically, don’t simply utilize a standard calendar template, try to mark essential dates for your clients, depending upon what your company is providing them.
For a landscaping business, it might be helpful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant may mark the days when their organization provides a more affordable rate or complimentary samples. If you run a food-related company, write short dishes on the back of your card; or utilize your card as a tag if you sell art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we imply for how long your card will remain in a place where your consumer can see it. We’ve seen magnetic cards work very well for organizations offering recurring services like pipes, home painting, gardening, animal sitting, hairdressing, vehicle services etc. People put them on the fridge to refer back to on a regular basis.
Guarantee your contact information are easy to follow
The way your information is set out is a crucial consideration. If in doubt about how to organise your contact information, the timeless arrangement of text fields follows this order:
- Business name
- First name and surname
- Job title
- Contact info (email, contact number, social networks deals with etc.).
Make sure your contact information are appropriate.
Clear contact details, right spelling and selecting a readable typeface in an understandable size are all things that need to be triple checked. Apart from your name and job title, make sure to discuss your business, telephone number, site, e-mail address and social media handles if relevant to your marketing activities. Make it easy for your customers to call you the method they feel most comfy.
If in doubt, speak to a designer.
If you’re lucky enough to understand someone who has experience developing graphics for print, a quick 30-minute chat could assist guarantee whatever is all set to be included to your design. They will be able to make sure that the style components like your logo will appear clear and crisp on your physical card. The last thing you want is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is tough to read.
Prior to you sit down to create your company card, it’s essential to understand what size and orientation your card will take. If standing out is your objective, then you may also desire to think about a specialized plastic service card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides. Select colours and style elements that are associated with your business location to make your card simple to identify and agent of the services or items you provide. We have actually seen magnetic cards work extremely well for businesses using recurring services like pipes, house painting, gardening, pet sitting, hairdressing, vehicle services etc. The last thing you want is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is tough to check out.
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