10 golden rules for designing your business card
Approximated reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look expert, develop trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is crucial for following up afterward.
How do you make sure that your card represents you and your company in the best possible method? When you begin creating, the crucial lies in having whatever prepared in advance and ready to bring your concept to life.
How to make a fantastic business card
Keep in mind, first impressions count
Your business card states a lot about you and your company. Your style ought to interact your values, differentiate your business from the competitors and motivate individuals to get back in touch. If your style of working is straightforward and formal, your business card should show those qualities. Or, if your services or items are innovative and lively, attempt to record those characteristics by utilizing bold colours and a catchy tagline.
Choose the most suitable shapes and size for your needs
Prior to you sit down to develop your organization card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less common and can be utilized to separate you from your competitors. If standing out is your goal, then you may also desire to think about a specialty plastic business card or Triple Colour Layer extra thick card with an eye-catching layer between the front and reverse sides.
Pick a design that fits you
Select colours and style elements that are associated with your organization location to make your card simple to recognise and agent of the services or products you offer. Your choice of paper stock can also recommend whether you’re a fresh and enjoyable brand-new venture or a well-established company that’s been around for decades.
Follow your website and other advertising materials
In this manner, it will be easier for your customers to remember and recognise you. If you don’t have a website or other marketing materials, but your business has a recognized logo or is well known for something in particular (be it your sign, the structure, the uniforms of your staff and so on), try to integrate that into your business card style.
Include a special touch
Whether you consist of embossing, raised print, foil accent finishes or select a memorable card shape, your consumers will see the distinction and your card will stand apart.
Provide your business card additional uses
Utilize the reverse side on your card for consultation reminders, commitment stamps and even an useful calendar. Think creatively, do not simply utilize a basic calendar design template, try to mark essential dates for your clients, depending upon what your service is offering them.
For a landscaping company, it might be useful to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their organization uses a cheaper rate or free samples. If you run a food-related company, compose brief dishes on the back of your card; or use your card as a tag if you sell art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate for how long your card will be in a location where your customer can see it. We’ve seen magnetic cards work very well for companies offering recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, car services and so on. People put them on the fridge to refer back to regularly.
Guarantee your contact details are easy to follow
The way your info is laid out is an essential consideration. If in doubt about how to arrange your contact details, the classic arrangement of text fields follows this order:
- Business name
- Name and surname
- Task title
- Contact details (email, phone number, social networks manages and so on).
Make sure your contact information are proper.
Clear contact information, appropriate spelling and selecting an understandable font style in a legible size are all things that need to be triple examined. Apart from your name and job title, make sure to mention your organization, telephone number, site, email address and social media deals with if appropriate to your marketing activities. Make it easy for your clients to call you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re lucky enough to know someone who has experience producing graphics for print, a quick 30-minute chat could assist guarantee everything is ready to be contributed to your design. They will have the ability to ensure that the style aspects like your logo will appear clear and crisp on your physical card. It is necessary to make sure that your images are the right resolution and your text fields are an ideal size for readability. The last thing you desire is to open a fresh box of business cards to find that the logo design you published appears pixelated or your contact number is hard to check out. But do not worry if you do not know anybody with these abilities, our design professionals are just a telephone call away. They can help you with inquiries, edits and even recreate your entire style if essential.
Before you sit down to develop your organization card, it’s essential to know what size and orientation your card will take. If standing out is your goal, then you may also want to think about a specialty plastic business card or Triple Colour Layer additional thick card with an attractive layer in between the front and reverse sides. Select colours and design aspects that are associated with your organization location to make your card easy to acknowledge and representative of the services or products you supply. We’ve seen magnetic cards work really well for businesses providing repeating services like plumbing, house painting, gardening, pet sitting, hairdressing, vehicle services and so on. The last thing you desire is to open a fresh box of business cards to discover that the logo you published appears pixelated or your phone number is difficult to read.
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