10 golden rules for developing your business card

Estimated reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look professional, construct trust and set your company apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a conversation is essential for following up afterward.
How do you ensure that your card represents you and your service in the best possible way? The crucial lies in having actually everything prepared ahead of time and prepared to bring your concept to life when you start creating.

How to make a great business card

Keep in mind, first impressions count

Your company card states a lot about you and your company. If your style of working is simple and official, your company card should show those qualities.

Choose the most suitable shapes and size for your requirements

Before you sit down to develop your organization card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less typical and can be used to distinguish you from your rivals. If standing out is your goal, then you might likewise desire to consider a specialty plastic company card or Triple Colour Layer extra thick card with an eye-catching layer between the front and reverse sides.
business cards dublin

Pick a style that fits you

Select colours and style aspects that are related to your service location to make your card easy to acknowledge and agent of the services or products you offer. If you offer high-end products like jewellery or evening wear, you might represent this with a foil detail. Or if you specialise in a style of stone masonry or carpentry, you may consist of a picture of your work to display your area of competence. The choice of finish and paper stock can let your consumers understand whether your company is the most budget friendly solution around– or that you offer high end services. Your option of paper stock can also recommend whether you’re a fresh and fun new endeavor or a reputable company that’s been around for decades.

Follow your website and other promotional products

This way, it will be much easier for your customers to remember and identify you. If you don’t have a website or other marketing materials, but your organization has an established logo design or is popular for something in particular (be it your indication, the building, the uniforms of your staff and so on), try to integrate that into your business card style.

Add a special touch

Whether you consist of embossing, raised print, foil accent finishes or select a memorable card shape, your customers will see the distinction and your card will stand out.

Give your business card additional uses

Utilize the reverse side on your card for visit reminders, commitment stamps or even a helpful calendar. Believe artistically, do not just utilize a standard calendar template, try to mark important dates for your clients, depending on what your service is using them.
For a landscaping business, it might be helpful to mark the very best minutes of the year to cut or fertilise plants on your calendar– while a beautician may mark the days when their service uses a more affordable rate or totally free samples. If you run a food-related organization, write brief recipes on the back of your card; or utilize your card as a tag if you offer art or handmade gifts like jewellery.

Make your business card sticky

Forget marmalade fingers, by ‘sticky’ we imply the length of time your card will remain in a place where your client can see it. We have actually seen magnetic cards work extremely well for businesses providing recurring services like plumbing, house painting, gardening, family pet sitting, hairdressing, automobile services etc. Individuals put them on the refrigerator to refer back to on a regular basis.

Guarantee your contact details are easy to follow

The method your information is set out is an essential factor to consider. If in doubt about how to organise your contact details, the traditional arrangement of text fields follows this order:

  • Business name
  • Given name and surname
  • Task title
  • Contact information (email, telephone number, social networks manages etc.).

Make sure your contact details are correct.

Proofread. Proofread. Proofread. Clear contact information, correct spelling and picking an understandable font style in a readable size are all things that require to be triple inspected. Apart from your name and job title, make sure to discuss your service, phone number, website, e-mail address and social media deals with if appropriate to your marketing activities. Make it simple for your consumers to contact you the way they feel most comfortable.

If in doubt, talk with a designer.

A quick 30-minute chat might help make sure whatever is prepared to be added to your style if you’re fortunate adequate to know someone who has experience developing graphics for print. They will be able to make sure that the style elements like your logo design will appear crisp and clear on your physical card. It is essential to make certain that your images are the best resolution and your text fields are an optimum size for readability. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to check out. But don’t worry if you don’t understand anybody with these skills, our design professionals are simply a call away. They can help you with inquiries, edits and even recreate your whole design if required.
Prior to you sit down to design your organization card, it’s essential to know what size and orientation your card will take. If standing out is your goal, then you might likewise want to consider a specialty plastic business card or Triple Colour Layer extra thick card with a distinctive layer in between the front and reverse sides. Select colours and style elements that are associated with your service area to make your card easy to acknowledge and representative of the products or services you offer. We’ve seen magnetic cards work very well for services using repeating services like plumbing, house painting, gardening, family pet sitting, hairdressing, vehicle services etc. The last thing you desire is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your phone number is hard to read.

Business cards are cards bearing service information about a company or individual. They are shared throughout formal intros as a convenience and a memory aid. A company card generally includes the giver’s company, company or name affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), telephone number, e-mail addresses and website. Before the development of electronic interaction business cards might also include telex information. Now they might include social media addresses such as Facebook, LinkedIn and Twitter. Generally, numerous cards were simple black text on white stock, and the distinct feel and look of cards printed from an inscribed plate was a preferable indication of professionalism. In the late 20th century, technological advances drove changes in design, and today an expert service card will frequently include one or more elements of striking visual design.

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