10 golden rules for developing your business card
Approximated reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look expert, construct trust and set your company apart from others in your field.
When participating in conferences, fairs or networking events, exchanging business cards at the end of a conversation is crucial for following up later.
So how do you make sure that your card represents you and your service in the very best possible method? When you begin designing, the key lies in having whatever prepared in advance and ready to bring your idea to life.
How to make an excellent business card
Keep in mind, first impressions count
Your business card says a lot about you and your business. Your design must communicate your worths, differentiate your company from the competitors and motivate people to return in touch. Your organization card ought to show those qualities if your style of working is straightforward and formal. Or, if your services or products are innovative and playful, attempt to catch those qualities by utilizing bold colours and a memorable tagline.
Choose the most suitable size and shape for your requirements
Before you sit down to create your business card, it is essential to know what size and orientation your card will take. This not only influences the text size and quantity of info you can include however likewise communicates things like whether you’re standard or a strong non-conformist. Horizontal rectangle-shaped cards are the format the majority of people recognize with. Vertical cards are less typical and can be utilized to differentiate you from your rivals. If standing apart is your objective, then you may also wish to think about a specialized plastic business card or Triple Colour Layer additional thick card with an attractive layer in between the front and reverse sides. Choose where your company lies between understated and bold.
Pick a design that fits you
Select colours and design aspects that are associated with your business location to make your card simple to acknowledge and representative of the services or products you provide. Your option of paper stock can also recommend whether you’re a fresh and enjoyable new venture or a well-established company that’s been around for decades.
Follow your site and other advertising materials
In this manner, it will be much easier for your clients to remember and recognise you. If you do not have a website or other marketing materials, however your company has an established logo design or is popular for something in particular (be it your indication, the structure, the uniforms of your personnel etc.), attempt to incorporate that into your business card style.
Include an unique touch
Whether you consist of embossing, raised print, foil accent finishes or choose an appealing card shape, your clients will discover the distinction and your card will stand apart.
Provide your business card additional uses
Use the reverse side on your card for visit reminders, commitment stamps or perhaps an useful calendar. Believe artistically, don’t just utilize a basic calendar design template, try to mark crucial dates for your consumers, depending upon what your company is using them.
For a landscaping company, it might be useful to mark the very best minutes of the year to trim or fertilise plants on your calendar– while a beauty consultant may mark the days when their organization provides a less expensive rate or free samples. If you run a food-related company, compose brief dishes on the back of your card; or utilize your card as a tag if you offer art or handmade presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean how long your card will be in a location where your customer can see it. We have actually seen magnetic cards work effectively for organizations using recurring services like plumbing, home painting, gardening, family pet sitting, hairdressing, cars and truck services and so on. People put them on the refrigerator to refer back to regularly.
Ensure your contact details are simple to follow
The method your information is set out is an important consideration. If in doubt about how to organise your contact details, the traditional plan of text fields follows this order:
- Company name
- First name and surname
- Task title
- Contact info (e-mail, phone number, social media manages etc.).
Make sure your contact details are appropriate.
Clear contact details, appropriate spelling and picking a readable font in a readable size are all things that require to be triple inspected. Apart from your name and task title, make sure to mention your organization, telephone number, website, email address and social media handles if pertinent to your marketing activities. Make it easy for your clients to call you the way they feel most comfortable.
Talk to a designer if in doubt.
If you’re lucky adequate to understand someone who has experience producing graphics for print, a quick 30-minute chat might help ensure whatever is ready to be contributed to your style. They will have the ability to make sure that the style elements like your logo will appear clear and crisp on your physical card. It is essential to make certain that your images are the right resolution and your text fields are an optimal size for readability. The last thing you desire is to open a fresh box of business cards to find that the logo design you submitted appears pixelated or your telephone number is difficult to check out. However do not worry if you do not know anybody with these skills, our style specialists are just a call away. They can assist you with queries, edits and even recreate your whole design if necessary.
Prior to you sit down to create your company card, it’s important to understand what size and orientation your card will take. If standing out is your objective, then you may also want to think about a specialized plastic business card or Triple Colour Layer extra thick card with a captivating layer in between the front and reverse sides. Select colours and design elements that are associated with your organization location to make your card simple to identify and representative of the services or items you provide. We’ve seen magnetic cards work really well for companies offering repeating services like plumbing, house painting, gardening, animal sitting, hairdressing, car services etc. The last thing you desire is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is hard to check out.
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