10 principles for designing your business card
Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, develop trust and set your company apart from others in your field.
When attending conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is vital for following up afterward.
So how do you guarantee that your card represents you and your service in the best possible way? The key depend on having actually whatever prepared in advance and prepared to bring your concept to life when you start designing.
How to make a fantastic business card
Remember, impressions count
Your business card says a lot about you and your company. If your style of working is simple and formal, your service card need to reflect those qualities.
Pick the most suitable shapes and size for your needs
Prior to you sit down to design your company card, it’s crucial to understand what size and orientation your card will take. Vertical cards are less common and can be used to distinguish you from your competitors. If standing out is your goal, then you may also desire to think about a specialty plastic company card or Triple Colour Layer extra thick card with a distinctive layer in between the front and reverse sides.
Select a style that fits you
Select colours and design elements that are associated with your organization area to make your card simple to recognise and representative of the services or items you offer. If you sell high-end items like jewellery or evening dress, you may represent this with a foil detail. Or if you specialise in a style of stone masonry or carpentry, you might include a picture of your work to showcase your area of knowledge. The choice of finish and paper stock can let your clients know whether your company is the most economical option around– or that you provide high end services. Your choice of paper stock can likewise suggest whether you’re a fresh and fun brand-new venture or a reputable service that’s been around for years.
Follow your site and other promotional materials
This way, it will be much easier for your clients to bear in mind and recognise you. If you don’t have a site or other marketing products, however your organization has a recognized logo design or is well known for something in particular (be it your indication, the structure, the uniforms of your personnel etc.), attempt to incorporate that into your business card design.
Add an unique touch
Whether you consist of embossing, raised print, foil accent surfaces or choose an appealing card shape, your clients will discover the difference and your card will stick out.
Give your business card extra usages
Utilize the reverse side on your card for appointment pointers, commitment stamps or even an useful calendar. Think creatively, do not simply use a standard calendar design template, attempt to mark essential dates for your clients, depending on what your company is using them.
For a landscaping company, it might be helpful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beauty consultant might mark the days when their business provides a cheaper rate or free samples. If you run a food-related organization, compose brief recipes on the back of your card; or utilize your card as a tag if you sell art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean how long your card will remain in a location where your customer can see it. We’ve seen magnetic cards work extremely well for businesses using repeating services like plumbing, home painting, gardening, pet sitting, hairdressing, cars and truck services and so on. Individuals put them on the fridge to refer back to on a regular basis.
Ensure your contact information are simple to follow
The method your info is laid out is an important consideration. If in doubt about how to organise your contact information, the timeless arrangement of text fields follows this order:
- Company name
- Name and surname
- Job title
- Contact information (email, phone number, social networks deals with and so on).
Make certain your contact information are proper.
Proofread. Proofread. Proofread. Clear contact information, right spelling and choosing a readable typeface in an understandable size are all things that need to be triple checked. Apart from your name and job title, make certain to mention your organization, telephone number, website, email address and social media handles if relevant to your marketing activities. Make it simple for your consumers to contact you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re lucky sufficient to understand somebody who has experience producing graphics for print, a quick 30-minute chat might assist guarantee everything is ready to be added to your style. They will have the ability to ensure that the style aspects like your logo design will appear crisp and clear on your physical card. It is necessary to make sure that your images are the right resolution and your text fields are an optimum size for readability. The last thing you want is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is hard to check out. Don’t worry if you do not understand anybody with these skills, our design professionals are simply a phone call away. They can help you with queries, edits and even recreate your whole style if essential.
Prior to you sit down to design your business card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you may likewise want to think about a specialized plastic company card or Triple Colour Layer extra thick card with a captivating layer between the front and reverse sides. Select colours and style elements that are associated with your organization area to make your card simple to identify and representative of the services or items you offer. We’ve seen magnetic cards work really well for businesses offering repeating services like plumbing, house painting, gardening, family pet sitting, hairdressing, car services and so on. The last thing you want is to open a fresh box of business cards to find that the logo you uploaded appears pixelated or your phone number is hard to check out.
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