10 golden rules for designing your business card
Projected reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look expert, develop trust and set your business apart from others in your field.
When attending conferences, fairs or networking events, exchanging business cards at the end of a discussion is crucial for following up afterward.
So how do you guarantee that your card represents you and your business in the very best possible way? When you begin creating, the crucial lies in having actually everything prepared in advance and all set to bring your idea to life.
How to make a terrific business card
Keep in mind, impressions count
Your service card says a lot about you and your business. If your style of working is formal and straightforward, your organization card should reflect those qualities.
Pick the most appropriate shapes and size for your needs
Prior to you sit down to create your company card, it’s important to understand what size and orientation your card will take. Vertical cards are less typical and can be utilized to distinguish you from your competitors. If standing out is your goal, then you may also desire to think about a specialty plastic company card or Triple Colour Layer additional thick card with a captivating layer between the front and reverse sides.
Select a style that fits you
Select colours and design aspects that are associated with your service location to make your card easy to acknowledge and representative of the services or items you offer. Your choice of paper stock can also recommend whether you’re a fresh and fun new venture or a reputable service that’s been around for years.
Follow your website and other marketing materials
By doing this, it will be simpler for your clients to bear in mind and identify you. If you don’t have a site or other marketing products, however your organization has an established logo or is popular for something in particular (be it your sign, the building, the uniforms of your personnel etc.), try to incorporate that into your business card style.
Include a special touch
Whether you consist of embossing, raised print, foil accent surfaces or pick a memorable card shape, your consumers will notice the difference and your card will stick out.
Provide your business card additional uses
Utilize the reverse side on your card for visit tips, commitment stamps or perhaps an useful calendar. Think artistically, do not just utilize a basic calendar template, attempt to mark essential dates for your consumers, depending upon what your company is offering them.
For a landscaping company, it might be helpful to mark the best moments of the year to cut or fertilise plants on your calendar– while a beauty therapist might mark the days when their service offers a cheaper rate or totally free samples. If you run a food-related company, compose short recipes on the back of your card; or utilize your card as a tag if you offer art or handmade gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we mean how long your card will remain in a place where your consumer can see it. We have actually seen magnetic cards work very well for organizations providing repeating services like plumbing, house painting, gardening, animal sitting, hairdressing, automobile services etc. People put them on the refrigerator to refer back to regularly.
Guarantee your contact details are easy to follow
The way your information is laid out is an essential consideration. If in doubt about how to arrange your contact details, the traditional plan of text fields follows this order:
- Company name
- Name and surname
- Job title
- Contact info (email, phone number, social media deals with etc.).
Make sure your contact details are appropriate.
Proofread. Proofread. Proofread. Clear contact information, correct spelling and selecting a clear typeface in an understandable size are all things that need to be triple examined. Apart from your name and job title, ensure to mention your company, telephone number, website, e-mail address and social media deals with if relevant to your marketing activities. Make it simple for your consumers to call you the method they feel most comfy.
If in doubt, speak with a designer.
If you’re lucky enough to know somebody who has experience creating graphics for print, a quick 30-minute chat might help make sure everything is all set to be added to your design. They will be able to make sure that the design components like your logo will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is difficult to read.
Before you sit down to create your business card, it’s essential to understand what size and orientation your card will take. If standing out is your objective, then you might likewise want to think about a specialty plastic organization card or Triple Colour Layer additional thick card with a captivating layer in between the front and reverse sides. Select colours and style components that are associated with your company area to make your card easy to recognise and representative of the items or services you offer. We’ve seen magnetic cards work very well for companies using repeating services like pipes, home painting, gardening, animal sitting, hairdressing, car services and so on. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to read.
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