10 principles for designing your business card
Projected reading time: 4 minutes
Prepare your design thoroughly, and your business card will make you look expert, construct trust and set your company apart from others in your field.
When attending conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is important for following up later.
So how do you ensure that your card represents you and your service in the best possible method? The key lies in having everything prepared in advance and prepared to bring your concept to life when you begin designing.
How to make an excellent business card
Remember, impressions count
Your business card says a lot about you and your business. Your design should interact your values, identify your service from the competitors and motivate people to return in touch. If your style of working is simple and formal, your business card need to show those qualities. Or, if your products or services are innovative and spirited, attempt to capture those characteristics by utilizing vibrant colours and an appealing tagline.
Select the most suitable size and shape for your requirements
Prior to you sit down to develop your business card, it’s crucial to know what size and orientation your card will take. Vertical cards are less common and can be used to differentiate you from your rivals. If standing out is your goal, then you may likewise want to consider a specialty plastic business card or Triple Colour Layer additional thick card with an attractive layer between the front and reverse sides.
Pick a design that fits you
Select colours and design aspects that are associated with your business location to make your card easy to identify and agent of the services or products you supply. You may represent this with a foil information if you offer luxury items like jewellery or night wear. Or if you specialise in a style of stone masonry or woodworking, you might include an image of your work to showcase your location of competence. The option of finish and paper stock can let your customers know whether your business is the most affordable option around– or that you provide high end services. Your option of paper stock can also recommend whether you’re a fresh and fun new endeavor or a well-established organization that’s been around for decades.
Follow your website and other marketing products
In this manner, it will be simpler for your consumers to keep in mind and identify you. If you do not have a site or other marketing materials, however your business has a recognized logo or is popular for something in particular (be it your sign, the building, the uniforms of your personnel and so on), try to incorporate that into your business card style.
Add an unique touch
Whether you consist of embossing, raised print, foil accent finishes or choose a memorable card shape, your consumers will discover the distinction and your card will stand out.
Provide your business card extra uses
Use the reverse side on your card for consultation tips, loyalty stamps and even a handy calendar. Believe creatively, do not simply utilize a standard calendar template, attempt to mark important dates for your consumers, depending upon what your company is providing them.
For a landscaping company, it might be beneficial to mark the best minutes of the year to trim or fertilise plants on your calendar– while a beautician might mark the days when their organization uses a less expensive rate or free samples. If you run a food-related organization, compose short recipes on the back of your card; or utilize your card as a tag if you offer art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we suggest the length of time your card will remain in a location where your client can see it. We have actually seen magnetic cards work effectively for businesses offering repeating services like plumbing, house painting, gardening, animal sitting, hairdressing, car services etc. People put them on the refrigerator to refer back to regularly.
Ensure your contact information are easy to follow
The way your info is set out is an essential factor to consider. If in doubt about how to organise your contact details, the timeless plan of text fields follows this order:
- Business name
- Name and surname
- Job title
- Contact details (e-mail, phone number, social networks deals with and so on).
Make sure your contact details are proper.
Proofread. Proofread. Proofread. Clear contact information, appropriate spelling and picking an understandable font in a readable size are all things that need to be triple checked. Apart from your name and job title, make sure to mention your business, phone number, site, email address and social networks deals with if pertinent to your marketing activities. Make it simple for your customers to call you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re lucky adequate to know somebody who has experience producing graphics for print, a quick 30-minute chat might assist ensure everything is all set to be included to your style. They will be able to make sure that the style aspects like your logo design will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo you uploaded appears pixelated or your phone number is hard to read.
Before you sit down to design your service card, it’s crucial to know what size and orientation your card will take. If standing out is your goal, then you might also desire to think about a specialized plastic service card or Triple Colour Layer extra thick card with an attractive layer between the front and reverse sides. Select colours and design components that are associated with your organization area to make your card easy to identify and agent of the services or items you supply. We’ve seen magnetic cards work very well for organizations using recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, automobile services etc. The last thing you want is to open a fresh box of business cards to find that the logo design you published appears pixelated or your phone number is tough to check out.
Business cards are cards bearing company information about a company or person. They are shared throughout formal introductions as a memory and a convenience aid. An organization card usually consists of the provider’s name, company or organization association (typically with a logo) and contact information such as street addresses, phone number(s), fax number, e-mail addresses and website. Before the introduction of electronic interaction business cards might also consist of telex information. Now they may consist of social networks addresses such as Facebook, LinkedIn and Twitter. Generally, lots of cards were easy black text on white stock, and the unique feel and look of cards printed from an inscribed plate was a desirable indication of professionalism. In the late 20th century, technological advances drove modifications in style, and today a professional company card will typically consist of several aspects of striking visual style.
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