10 principles for designing your business card
Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look expert, develop trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a discussion is vital for following up later.
How do you ensure that your card represents you and your organization in the best possible way? When you start designing, the crucial lies in having actually whatever prepared in advance and ready to bring your concept to life.
How to make a terrific business card
Remember, first impressions count
Your service card states a lot about you and your company. If your design of working is uncomplicated and formal, your organization card must reflect those qualities.
Choose the most appropriate size and shape for your needs
Before you sit down to design your company card, it’s essential to know what size and orientation your card will take. Vertical cards are less typical and can be used to separate you from your rivals. If standing out is your objective, then you might also desire to consider a specialized plastic business card or Triple Colour Layer additional thick card with a distinctive layer in between the front and reverse sides.
Select a style that fits you
Select colours and design elements that are connected with your organization location to make your card easy to recognise and representative of the services or products you offer. If you offer high-end items like jewellery or evening wear, you may represent this with a foil detail. Or if you specialise in a design of stone masonry or carpentry, you might include a picture of your work to display your location of know-how. The choice of finish and paper stock can let your customers understand whether your company is the most inexpensive option around– or that you provide high end services. Your option of paper stock can likewise suggest whether you’re a fresh and fun brand-new venture or a reputable business that’s been around for years.
Follow your website and other marketing products
In this manner, it will be easier for your consumers to bear in mind and acknowledge you. If you do not have a site or other marketing materials, but your company has a recognized logo or is popular for something in particular (be it your sign, the building, the uniforms of your staff etc.), attempt to integrate that into your business card design.
Add an unique touch
Whether you consist of embossing, raised print, foil accent surfaces or pick an appealing card shape, your customers will see the difference and your card will stick out.
Offer your business card extra uses
Use the reverse side on your card for visit suggestions, loyalty stamps and even an useful calendar. Think creatively, do not just utilize a basic calendar template, try to mark important dates for your customers, depending upon what your organization is providing them.
For a landscaping business, it might be helpful to mark the very best minutes of the year to trim or fertilise plants on your calendar– while a beautician may mark the days when their business uses a cheaper rate or complimentary samples. If you run a food-related service, write short recipes on the back of your card; or utilize your card as a tag if you sell art or handcrafted gifts like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate the length of time your card will remain in a place where your consumer can see it. We have actually seen magnetic cards work effectively for companies using repeating services like pipes, home painting, gardening, family pet sitting, hairdressing, cars and truck services and so on. Individuals put them on the refrigerator to refer back to regularly.
Guarantee your contact information are easy to follow
The method your details is laid out is an essential consideration. If in doubt about how to organise your contact details, the traditional arrangement of text fields follows this order:
- Company name
- Given name and surname
- Job title
- Contact details (email, contact number, social networks manages and so on).
Make sure your contact details are right.
Clear contact information, appropriate spelling and choosing a clear font style in an understandable size are all things that need to be triple examined. Apart from your name and job title, make sure to discuss your organization, telephone number, website, email address and social media manages if appropriate to your marketing activities. Make it simple for your consumers to contact you the way they feel most comfy.
Talk to a designer if in doubt.
If you’re lucky sufficient to know somebody who has experience producing graphics for print, a quick 30-minute chat might help ensure whatever is all set to be included to your style. They will be able to make sure that the design aspects like your logo design will appear crisp and clear on your physical card. The last thing you desire is to open a fresh box of business cards to discover that the logo you submitted appears pixelated or your phone number is tough to check out.
Before you sit down to create your company card, it’s important to know what size and orientation your card will take. If standing out is your goal, then you might also desire to consider a specialty plastic company card or Triple Colour Layer extra thick card with an attractive layer in between the front and reverse sides. Select colours and style elements that are associated with your company location to make your card simple to acknowledge and agent of the products or services you offer. We’ve seen magnetic cards work very well for services using recurring services like pipes, home painting, gardening, family pet sitting, hairdressing, automobile services etc. The last thing you want is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is difficult to check out.
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