10 golden rules for designing your business card
Estimated reading time: 4 minutes
Prepare your style thoroughly, and your business card will make you look professional, develop trust and set your company apart from others in your field.
When participating in conferences, fairs or networking occasions, exchanging business cards at the end of a conversation is vital for following up later.
So how do you guarantee that your card represents you and your company in the best possible way? When you start developing, the essential lies in having actually whatever prepared in advance and ready to bring your concept to life.
How to make a great business card
Remember, first impressions count
Your organization card states a lot about you and your business. If your style of working is straightforward and official, your business card ought to reflect those qualities.
Pick the most proper shapes and size for your needs
Before you take a seat to create your business card, it’s important to understand what size and orientation your card will take. This not just influences the text size and quantity of details you can include but also interacts things like whether you’re standard or a strong non-conformist. Horizontal rectangular cards are the format the majority of people are familiar with. Vertical cards are less common and can be utilized to differentiate you from your competitors. If standing out is your objective, then you may also want to consider a specialty plastic business card or Triple Colour Layer extra thick card with an eye-catching layer between the front and reverse sides. Decide where your company lies in between understated and vibrant.
Choose a design that fits you
Select colours and style aspects that are related to your company location to make your card easy to acknowledge and agent of the services or products you offer. If you offer high-end items like jewellery or evening wear, you may represent this with a foil information. Or if you specialise in a style of stone masonry or woodworking, you might consist of a picture of your work to showcase your location of proficiency. The choice of finish and paper stock can let your consumers know whether your company is the most budget-friendly service around– or that you provide high end services. Your option of paper stock can also recommend whether you’re a fresh and fun brand-new venture or a reputable organization that’s been around for years.
Follow your site and other advertising materials
By doing this, it will be much easier for your consumers to remember and acknowledge you. If you do not have a site or other marketing products, but your business has an established logo or is well known for something in particular (be it your sign, the building, the uniforms of your staff and so on), attempt to incorporate that into your business card design.
Include an unique touch
Whether you consist of embossing, raised print, foil accent finishes or choose an appealing card shape, your customers will notice the difference and your card will stand apart.
Give your business card extra uses
Utilize the reverse side on your card for appointment reminders, commitment stamps or even a helpful calendar. Believe artistically, do not just utilize a fundamental calendar template, attempt to mark essential dates for your clients, depending on what your organization is providing them.
For a landscaping business, it might be useful to mark the very best moments of the year to trim or fertilise plants on your calendar– while a beautician may mark the days when their service uses a cheaper rate or totally free samples. If you run a food-related company, write short dishes on the back of your card; or utilize your card as a tag if you sell art or handcrafted presents like jewellery.
Make your business card sticky
Forget marmalade fingers, by ‘sticky’ we indicate the length of time your card will be in a location where your customer can see it. We’ve seen magnetic cards work effectively for services providing recurring services like plumbing, house painting, gardening, pet sitting, hairdressing, vehicle services and so on. People put them on the refrigerator to refer back to on a regular basis.
Ensure your contact details are simple to follow
The way your info is set out is an important consideration. If in doubt about how to arrange your contact details, the traditional arrangement of text fields follows this order:
- Business name
- Given name and surname
- Task title
- Contact details (email, contact number, social networks manages etc.).
Make sure your contact information are correct.
Proofread. Proofread. Proofread. Clear contact details, proper spelling and selecting a clear font style in a readable size are all things that require to be triple inspected. Apart from your name and job title, make certain to discuss your business, phone number, website, e-mail address and social media manages if relevant to your marketing activities. Make it easy for your customers to contact you the method they feel most comfortable.
Talk to a designer if in doubt.
A fast 30-minute chat could help ensure everything is prepared to be included to your style if you’re fortunate adequate to understand somebody who has experience producing graphics for print. They will have the ability to make certain that the design elements like your logo design will appear crisp and clear on your physical card. It is very important to make certain that your images are the right resolution and your text fields are an optimal size for readability. The last thing you want is to open a fresh box of business cards to discover that the logo design you published appears pixelated or your phone number is hard to read. Do not fret if you don’t know anybody with these abilities, our style experts are simply a phone call away. They can assist you with questions, edits and even recreate your whole style if essential.
Prior to you sit down to design your company card, it’s essential to understand what size and orientation your card will take. If standing out is your goal, then you may likewise desire to consider a specialized plastic business card or Triple Colour Layer extra thick card with an attractive layer between the front and reverse sides. Select colours and style components that are associated with your company location to make your card easy to acknowledge and representative of the services or products you provide. We’ve seen magnetic cards work extremely well for companies providing recurring services like pipes, house painting, gardening, pet sitting, hairdressing, cars and truck services etc. The last thing you desire is to open a fresh box of business cards to find that the logo you submitted appears pixelated or your phone number is tough to check out.
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